Coach Sales Associate

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Location
Hong KongHong KongHong Kong SAR
Employment
Seasonal
Seniority
Entry-Level
Department
Retail & Boutique Operations
Industry
Fashion, Apparel & Leather Goods
Posted
Aug 13, 2026

About Coach

Founded in New York in 1941, Coach is a modern American luxury house celebrated for its leather craftsmanship, effortless style, and optimistic spirit. As an employer, the brand offers a dynamic environment where heritage and innovation meet across design, retail, merchandising, digital, and corporate functions. Coach values creativity, inclusivity, and personal growth, encouraging teams to bring authentic perspectives to a global business with a distinctly New York attitude. Guided by its commitment to quality, self-expression, and responsible progress, Coach provides opportunities for talent to shape meaningful customer experiences while contributing to the continued evolution of an iconic lifestyle brand.

Coach Sales Associate, seasonal part-time role in Hong Kong SAR. Luxury retail sales and brand ambassador position.

Role & Responsibilities

  • Represent Coach brand values and service standards, embodying the Coach Guide to Style and Service
  • Develop and maintain lasting client relationships through personalized styling, product expertise, and fashion consultation
  • Drive sales through strategic cross-selling, upselling, and tailored product recommendations
  • Operate mobile POS systems, clienteling platforms, and social selling tools including short-form video content to capture customer data and encourage repeat purchases
  • Develop and execute personal sales plans while meeting or exceeding individual and team KPIs
  • Source new customers, nurture relationships, and execute follow-up strategies to close sales
  • Maintain high-energy floor presence, manage multiple customer interactions simultaneously, and adapt selling techniques to evolving business needs
  • Execute daily operational tasks including cash wrap management, inventory processing, replenishment, and visual merchandising while upholding service standards
  • Maintain a clean, organized, and well-stocked sales floor and stockroom in compliance with retail policies, POS procedures, and asset protection protocols
  • Process transactions efficiently including purchases, returns, exchanges, and online order pickups
  • Support inventory management cycles: receiving shipments, stocking shelves, and overseeing product movement
  • Collaborate with team members across functional areas as required
  • Foster a collaborative, trust-based team environment and actively encourage peer performance
  • Participate in brand initiatives, training programs, and inclusion activities
  • Receive feedback constructively, adapt behaviors accordingly, and maintain composure in a fast-paced retail setting

Qualifications

  • Minimum 1+ years of sales experience, preferably in luxury retail
  • Proficiency with POS systems and basic computer literacy (iPad, laptop, mobile POS)
  • Strong English language proficiency
  • Knowledge of current fashion trends and competitive landscape
  • Familiarity with walkie-talkies and ability to read price sheets and release schedules
  • Demonstrated ability to work in a fast-paced retail environment
  • Luxury retail background (preferred)
  • Social media literacy and experience with live-stream shopping, video demonstrations, and clienteling platforms (preferred)

Skills

POS systems Mobile POS operation Customer relationship management Product styling and consultation Omni-channel selling Social media engagement Video content creation Clienteling platforms Cash handling Inventory management Visual merchandising Sales forecasting Cross-selling and upselling Time management

Experience

1+ years of sales experience, preferably in luxury retail or premium fashion brands. Experience with omni-channel retail operations, digital selling platforms, and customer relationship management tools is advantageous.

Education

No specific formal education requirement stated; a combination of relevant sales experience and professional development is acceptable.

Workplace

This position is based in Hong Kong, Hong Kong, Hong Kong SAR.

Culture

Coach fosters a creative, inclusive workplace where teams are encouraged to bring authenticity, craftsmanship, and modern optimism to everything they do. As part of a global fashion house with a strong New York heritage, it offers a collaborative environment that values innovation, diversity, and personal growth.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.

Frequently Asked Questions

A.

The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Coach, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Retail Associate», «Client Advisor», «Sales Advisor», «Style Associate», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.