Coach Sales Associate

Employment
Part-Time
Seniority
Entry-Level
Posted
Apr 29, 2026

About Coach

Coach is a global New York–born fashion house renowned for leather goods, accessories and ready-to-wear. As a member of the Tapestry portfolio, Coach operates within a multi‑brand luxury group and emphasises design-led product, omnichannel retail and inclusive workplace practices.

Coach Hong Kong is hiring a Sales Associate (part-time) in Causeway Bay to deliver elevated client service and drive omnichannel sales.

Role & Responsibilities

  • Represent Coach on the sales floor, consistently applying the Coach Guide to Style and Service to deliver elevated, personalised guest experiences.
  • Build and maintain lasting client relationships through styling, product expertise and proactive follow-up to drive loyalty and repeat purchases.
  • Drive sales and meet personal and store KPIs through cross-selling, upselling and tailored recommendations.
  • Capture client data and transact using Mobile POS and clienteling tools; leverage social selling and short‑form video/live‑stream content to generate traffic and conversions.
  • Execute daily operational duties including cash wrap, inventory receiving and processing, replenishment, visual merchandising and online order fulfilment (pickups/returns/exchanges).
  • Maintain a well‑presented, organised sales floor and stockroom while adhering to POS, retail policy and asset protection procedures.
  • Support team performance by assisting across functional areas and participating in brand initiatives, training and inclusion activities.

Qualifications

  • Minimum 1+ years of sales experience; luxury retail experience preferred.
  • Proven experience operating POS systems and Mobile POS; comfortable using iPad and laptop devices.
  • Strong English language proficiency.
  • Social media savvy with experience or interest in live‑stream shopping, short‑form video and social selling (preferred).
  • Ability to work a flexible schedule including nights, weekends, peak season and public holidays; thrive in a fast‑paced retail environment.

Skills

Coach Guide to Style and Service Mobile POS POS iPad laptop walkie-talkie clienteling short-form video live-stream shopping social selling data acquisition

Experience

At least one year of retail or sales experience is required; prior luxury retail experience and demonstrated clienteling capabilities are strongly preferred. A combination of education and relevant experience will be considered.

Education

Secondary education (high school) or equivalent; combination of education and experience will be considered.

Workplace

This position is based in Hong Kong, Hong Kong, China.

Culture

Coach fosters a design‑forward, collaborative retail culture within the broader Tapestry family, prioritising inclusivity, professional development and omnichannel innovation. Employees are encouraged to participate in brand training and community inclusion initiatives.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.

Frequently Asked Questions

A.

The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Coach, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Retail Sales Associate», «Client Advisor», «Luxury Sales Advisor», «Store Sales Consultant», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.

Coach

Coach Sales Associate

Hong Kong, China

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