Coach Sales Associate
- Employment
- Full-Time
- Seniority
- Entry-Level
- Department
- Retail & Boutique Operations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Sep 28, 2026
About Coach
Founded in New York in 1941, Coach is a modern American luxury house celebrated for its leather craftsmanship, effortless style, and optimistic spirit. As an employer, the brand offers a dynamic environment where heritage and innovation meet across design, retail, merchandising, digital, and corporate functions. Coach values creativity, inclusivity, and personal growth, encouraging teams to bring authentic perspectives to a global business with a distinctly New York attitude. Guided by its commitment to quality, self-expression, and responsible progress, Coach provides opportunities for talent to shape meaningful customer experiences while contributing to the continued evolution of an iconic lifestyle brand.
Coach Sales Associate position in Hangzhou, China. Deliver personalized luxury retail service, drive sales, and build client relationships with omni-channel expertise.
Role & Responsibilities
- Represent Coach as a brand ambassador, adhering to the Coach Guide to Style and Service standards
- Build lasting client relationships through personalized styling, comprehensive product expertise, and tailored fashion advice
- Drive sales through strategic cross-selling, upselling, and personalized product recommendations
- Utilize mobile POS systems, clienteling tools, and social selling platforms—including short-form video content—to capture customer data and encourage repeat purchases
- Develop and execute personal sales plans; consistently meet or exceed individual and team KPIs
- Source new customers, maintain meaningful relationships, and execute timely follow-up to close sales
- Maintain high energy and engagement on the sales floor whilst managing multiple customers concurrently and adapting selling techniques to evolving business needs
- Execute daily operational tasks including cash wrap, inventory processing, replenishment, and visual merchandising whilst upholding service excellence
- Maintain sales floor and stockroom organization, cleanliness, and stock levels; adhere rigorously to retail policies, POS procedures, and asset protection protocols
- Process transactions efficiently across all categories—purchases, returns, exchanges, and online order pickups
- Support inventory cycles through shipment receipt, shelf stocking, and product movement management
- Assist teammates across functional areas as required to ensure seamless store operations
- Foster a collaborative, trust-based team environment and actively encourage peer performance
- Participate in brand initiatives, training programs, and inclusion activities to strengthen organizational culture
- Remain receptive to feedback, adapt behaviors with flexibility, and maintain composure and professionalism in all interactions
Qualifications
- Minimum 1+ years of sales experience (luxury retail background strongly preferred)
- Demonstrated knowledge of current fashion trends and competitive market landscape
- Proficiency with POS systems and mobile point-of-sale technology
- Basic computer competency (iPad, laptop, mobile POS platforms)
- Walkie-talkie operation and ability to interpret price sheets and product release documentation
- Strong English language proficiency
- Ability to thrive in a fast-paced retail environment
- Preferred: Luxury retail background, social media proficiency, experience with live-stream shopping or video product demonstrations, clienteling expertise, and data acquisition skills
Skills
Experience
Minimum 1+ years of sales experience, ideally within luxury retail. A combination of equivalent education and professional experience will be considered.
Education
No formal educational requirement stated; relevant sales or retail certifications are advantageous.
Workplace
The successful candidate will be located in Hangzhou, Zhejiang, China.
Culture
Coach fosters a creative, inclusive workplace where teams are encouraged to bring authenticity, craftsmanship, and modern optimism to everything they do. As part of a global fashion house with a strong New York heritage, it offers a collaborative environment that values innovation, diversity, and personal growth.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Coach, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Sales Advisor», «Client Advisor», «Retail Associate», «Style Advisor», «Brand Ambassador», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.