Coach Sales Associate
- Employment
- Full-Time
- Seniority
- Entry-Level
- Department
- Retail & Boutique Operations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Aug 10, 2026
About Coach
Founded in New York in 1941, Coach is a modern American luxury house celebrated for its leather craftsmanship, effortless style, and optimistic spirit. As an employer, the brand offers a dynamic environment where heritage and innovation meet across design, retail, merchandising, digital, and corporate functions. Coach values creativity, inclusivity, and personal growth, encouraging teams to bring authentic perspectives to a global business with a distinctly New York attitude. Guided by its commitment to quality, self-expression, and responsible progress, Coach provides opportunities for talent to shape meaningful customer experiences while contributing to the continued evolution of an iconic lifestyle brand.
Coach Sales Associate in Hangzhou, China. Deliver luxury retail experiences, build client relationships, and drive sales in a dynamic fashion retail environment.
Role & Responsibilities
- Represent Coach as a brand ambassador and uphold the Coach Guide to Style and Service standards
- Build lasting client relationships through personalized styling, product expertise, and fashion advice tailored to individual preferences
- Drive sales through strategic cross-selling, upselling, and customized product recommendations
- Utilize mobile POS systems, clienteling tools, and social selling platforms—including short-form video content—to capture customer data and encourage repeat purchases
- Develop and execute personal sales plans; consistently meet or exceed individual and team key performance indicators
- Source new customers, nurture existing relationships, and execute follow-up strategies to close sales
- Maintain high energy and engagement on the sales floor while managing multiple customer interactions simultaneously
- Complete daily operational tasks including cash wrap responsibilities, inventory processing, replenishment, and visual merchandising while maintaining service standards
- Maintain a clean, organized, and well-stocked sales floor and stockroom in compliance with retail policies and asset protection procedures
- Process transactions efficiently across all formats: purchases, returns, exchanges, and online order pickups
- Support inventory cycles by receiving shipments, stocking shelves, and managing product movement throughout the store
- Collaborate with teammates across functional areas to support operational needs and collective performance goals
- Foster a collaborative, trust-based team environment and actively encourage peer performance
- Participate in brand initiatives, training programs, and inclusion activities to strengthen organizational culture
- Maintain professional composure, welcome constructive feedback, and adapt behaviors to evolving business requirements
Qualifications
- 1+ years of sales experience, with luxury retail background strongly preferred
- Comprehensive knowledge of current fashion trends and competitive marketplace landscape
- Proficiency with POS systems and basic computer skills (iPad/laptop operations and mobile POS platforms)
- Fluent English language proficiency
- Ability to thrive in a fast-paced, high-volume retail environment
- Social media expertise and familiarity with live-stream shopping or video demonstration tools
- Experience with clienteling platforms and customer data acquisition methodologies
Skills
Experience
1+ years of sales experience in retail settings; luxury retail experience is preferred. A combination of relevant education and hands-on sales experience will be considered.
Education
High school diploma or equivalent; further education or retail certifications are not required but may strengthen an application.
Workplace
The successful candidate will be located in Hangzhou, Zhejiang, China.
Culture
Coach fosters a creative, inclusive workplace where teams are encouraged to bring authenticity, craftsmanship, and modern optimism to everything they do. As part of a global fashion house with a strong New York heritage, it offers a collaborative environment that values innovation, diversity, and personal growth.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Coach, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Sales Advisor», «Client Advisor», «Retail Associate», «Style Consultant», «Brand Ambassador», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.