Coach Sales Associate
- Employment
- Full-Time
- Seniority
- Entry-Level
- Department
- Retail & Boutique Operations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Sep 16, 2026
About Coach
Founded in New York in 1941, Coach is a modern American luxury house celebrated for its leather craftsmanship, effortless style, and optimistic spirit. As an employer, the brand offers a dynamic environment where heritage and innovation meet across design, retail, merchandising, digital, and corporate functions. Coach values creativity, inclusivity, and personal growth, encouraging teams to bring authentic perspectives to a global business with a distinctly New York attitude. Guided by its commitment to quality, self-expression, and responsible progress, Coach provides opportunities for talent to shape meaningful customer experiences while contributing to the continued evolution of an iconic lifestyle brand.
Coach seeks a Sales Associate for its Guiyang Shanshan Outlet location in Mainland China. The role involves delivering premium customer service aligned with Coach's standards, executing daily store operations, collaborating with team members and supervisors, and driving sales performance through effective communication and product expertise in the luxury leather goods and accessories market.
Role & Responsibilities
- Deliver exceptional customer service in accordance with Coach brand standards and service protocols
- Achieve and exceed individual and team sales targets through active selling and customer engagement
- Execute daily store operations including product displays, inventory management, and store maintenance
- Communicate effectively with colleagues, supervisors, and external partners to ensure seamless store functioning
Qualifications
- Associate degree or higher
- Minimum 2 years of retail or luxury goods sales experience
- Demonstrated sales acumen with ability to convert customer inquiries into purchases
- Excellent verbal communication and interpersonal skills
- Strong team collaboration and cooperative work ethic
- Courteous, professional demeanor with proactive approach to customer engagement
Skills
Experience
Minimum 2 years of professional experience in retail sales or the luxury goods sector, with demonstrated success in a customer-facing sales environment.
Education
Associate degree or equivalent tertiary qualification
Workplace
This position is based in Guiyang, Guizhou, China.
Culture
Coach fosters a creative, inclusive workplace where teams are encouraged to bring authenticity, craftsmanship, and modern optimism to everything they do. As part of a global fashion house with a strong New York heritage, it offers a collaborative environment that values innovation, diversity, and personal growth.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Coach, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Sales Advisor», «Client Advisor», «Retail Associate», «Style Consultant», «Sales Consultant», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.