Coach Sales Associate
Coach Sales Associate in Guiyang, China — frontline luxury retail role at Guiyang Shanshan Outlet delivering omni‑channel client experiences.
Overview
Coach is an American luxury house celebrated for leather goods, handbags and accessories, operating globally from its New York heritage. The brand is part of the Tapestry portfolio, a group of fashion houses that emphasizes modern luxury, accessible design and omni‑channel retailing.
Role & Responsibilities
- Act as the frontline ambassador of the Coach brand, delivering elevated, personalized service in accordance with Coach style and service standards.
- Build and maintain lasting client relationships through personalized styling, product expertise and proactive follow‑up to drive repeat purchase.
- Drive sales performance through cross‑selling, upselling and tailored recommendations while meeting individual and team KPIs.
- Operate mobile POS and processing transactions efficiently for purchases, returns, exchanges and online order pickups.
- Use clienteling tools, social selling platforms and short‑form video/live‑stream demos to capture client data and stimulate omni‑channel sales.
- Execute daily store operations including inventory receipts, replenishment, stockroom management and visual merchandising tasks.
- Maintain a high‑energy sales floor: manage multiple customers, adapt selling techniques to business needs and uphold asset‑protection procedures.
- Support team initiatives, participate in training and inclusion activities, and contribute to a collaborative, trust‑based retail environment.
Qualifications
- Minimum of 1 year of sales experience; luxury retail experience strongly preferred.
- Proven ability to meet sales targets and execute a personal sales plan aligned with store KPIs.
- Operational competency with POS systems, mobile POS devices (iPad/laptop) and basic retail technologies.
- Familiarity with clienteling, social selling and video/live‑stream shopping tactics (preferred).
- Ability to work a flexible schedule including nights, weekends, peak seasons and public holidays.
Skills
Experience
At least 1 year of retail or sales experience; prior luxury retail experience and a demonstrated record of achieving sales targets are preferred.
Education
No formal degree required; a combination of relevant education and practical retail experience will be considered.
Workplace
This position is based in Guiyang, Guizhou, China. Cerulean lists 10 open roles in Guiyang, including 1 posted recently. The broader Guizhou area accounts for 11 active listings on Cerulean, 1 of which are new. In China as a whole, Cerulean currently features 1.804 open positions, with 38 posted this week.
Culture
Coach operates within the inclusive, creative framework of the Tapestry group, valuing diversity, continuous learning and customer‑centric service. The workplace emphasizes hands‑on training, collaborative teamwork and adaptability across omni‑channel retail environments.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Coach, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Client Advisor», «Retail Sales Consultant», «Brand Ambassador — Sales», «Luxury Sales Specialist», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.