Coach Sales Associate
- Location
- Gilroy California USA
- Employment
- Temporary
- Seniority
- Entry-Level
- Compensation
- $15–21.75/hour
- Department
- Retail & Boutique Operations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Sep 27, 2026
About Coach
Founded in New York in 1941, Coach is a modern American luxury house celebrated for its leather craftsmanship, effortless style, and optimistic spirit. As an employer, the brand offers a dynamic environment where heritage and innovation meet across design, retail, merchandising, digital, and corporate functions. Coach values creativity, inclusivity, and personal growth, encouraging teams to bring authentic perspectives to a global business with a distinctly New York attitude. Guided by its commitment to quality, self-expression, and responsible progress, Coach provides opportunities for talent to shape meaningful customer experiences while contributing to the continued evolution of an iconic lifestyle brand.
Coach seeks a Sales Associate to serve as a front-line brand ambassador delivering elevated, personalized shopping experiences in a luxury retail environment. The role combines omni-channel selling, customer relationship building, and daily store operations to drive brand loyalty and revenue through expert product knowledge, social selling proficiency, and operational excellence.
Role & Responsibilities
- Represent Coach as a brand ambassador, adhering to Coach Guide to Style and Service standards
- Build lasting client relationships through personalized styling, product expertise, and fashion advice
- Drive sales through cross-selling, upselling, and tailored recommendations
- Utilize mobile POS, clienteling tools, and social selling platforms including short-form video to capture data and encourage repeat purchases
- Develop and execute personal sales plans; meet or exceed individual and team KPIs
- Source new customers, maintain relationships, and follow up to close sales
- Manage multiple customers while maintaining high energy on the floor and adapting selling techniques to business needs
- Complete daily operational tasks including cash wrap, inventory processing, replenishment, and visual merchandising
- Maintain sales floor and stockroom cleanliness, organization, and stock levels while following retail policies and asset protection procedures
- Process transactions efficiently including purchases, returns, exchanges, and online pickups
- Support inventory cycles through receiving shipments, stocking shelves, and managing product movement
- Foster a collaborative, trust-based team environment and encourage team performance
- Participate in brand initiatives, training programs, and inclusion activities
- Welcome feedback, adapt behaviors, and maintain a calm, professional demeanor under pressure
Qualifications
- 1 or more years of sales experience, preferably in luxury retail
- Knowledge of fashion trends and competitor landscape
- Experience with POS operation and basic computer proficiency
- Proficiency with iPad, laptop, Mobile POS systems, and walkie-talkie communication
- Ability to read price sheets and release documentation
- Strong English language proficiency
- Luxury retail background (preferred)
- Social media savvy and experience with live-stream shopping or video demonstrations (preferred)
- Clienteling and data acquisition skills (preferred)
- Physical capability to lift at least 25 lbs regularly and up to 50 lbs occasionally; ability to climb, bend, kneel, and maneuver sales floor and stockroom
Skills
Experience
1 or more years of sales experience, preferably in luxury retail or fashion. A combination of relevant education and professional experience will be considered.
Education
High school diploma or equivalent preferred; however, a combination of education and sales experience will be considered.
Workplace
The role is situated in Gilroy, California, USA — conveniently close to San Jose.
Compensation
The base compensation for this position ranges from USD 15 to USD 21.75 per hour.
Benefits
Medical insurance, dental insurance, vision insurance, 401(k), paid paternity and maternity leave, commuter benefits, disability insurance, and tuition assistance.
Culture
Coach fosters a creative, inclusive workplace where teams are encouraged to bring authenticity, craftsmanship, and modern optimism to everything they do. As part of a global fashion house with a strong New York heritage, it offers a collaborative environment that values innovation, diversity, and personal growth.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Coach, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Sales Advisor», «Client Advisor», «Retail Associate», «Style Advisor», «Brand Ambassador», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.