Coach Sales Associate
- Employment
- Full-Time
- Seniority
- Entry-Level
- Department
- Retail & Boutique Operations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Jul 22, 2026
About Coach
Founded in New York in 1941, Coach is a modern American luxury house celebrated for its leather craftsmanship, effortless style, and optimistic spirit. As an employer, the brand offers a dynamic environment where heritage and innovation meet across design, retail, merchandising, digital, and corporate functions. Coach values creativity, inclusivity, and personal growth, encouraging teams to bring authentic perspectives to a global business with a distinctly New York attitude. Guided by its commitment to quality, self-expression, and responsible progress, Coach provides opportunities for talent to shape meaningful customer experiences while contributing to the continued evolution of an iconic lifestyle brand.
Coach Sales Associate in Fuzhou, China. Deliver luxury retail experiences and drive sales through personalized service and omni-channel expertise.
Role & Responsibilities
- Represent Coach as a brand ambassador, adhering to the Coach Guide to Style and Service standards
- Build lasting client relationships through personalized styling, product expertise, and fashion advice
- Drive sales through cross-selling, upselling, and tailored product recommendations
- Utilize mobile POS, clienteling tools, and social selling platforms including short-form video content to capture customer data and encourage repeat purchases
- Develop and execute personal sales plans; meet or exceed individual and team KPIs
- Source new customers, maintain relationships, and execute follow-up sales closure strategies
- Maintain high energy on the sales floor, manage multiple customers simultaneously, and adapt selling techniques to evolving business needs
- Execute daily operational tasks including cash wrap management, inventory processing, replenishment, and visual merchandising whilst maintaining consistent service standards
- Keep sales floor and stockroom clean, organized, and fully stocked; adhere to retail policies, POS protocols, and asset protection procedures
- Process transactions efficiently across purchases, returns, exchanges, and online order pickups
- Support inventory cycles including shipment receipt, shelf stocking, and product movement management
- Provide support to teammates across functional areas as required
- Foster a collaborative, trust-based team environment and encourage collective performance
- Participate in brand initiatives, training programs, and inclusion activities
- Welcome constructive feedback, adapt behaviors accordingly, and maintain composure in a fast-paced retail setting
Qualifications
- Minimum 1+ years of sales experience, with luxury retail background strongly preferred
- Demonstrated knowledge of fashion trends and competitive landscape
- Proficiency with POS systems, basic computer competency (iPad/laptop and Mobile POS platforms), walkie-talkie operation, and ability to interpret pricing and release sheets
- Strong English language proficiency
- Proven ability to thrive in fast-paced retail environments
- Experience with social media engagement, live-stream shopping, video demonstrations, clienteling practices, and customer data acquisition (preferred)
Skills
Experience
1+ years of sales experience in retail, with luxury retail background preferred. Candidates must demonstrate proficiency with POS systems, mobile point-of-sale platforms, and digital retail tools. Familiarity with clienteling, customer data acquisition, and social selling practices is advantageous.
Education
A combination of relevant retail education, certification, or equivalent professional experience will be considered.
Workplace
The role is situated in Fuzhou, Fujian, China.
Culture
Coach fosters a creative, inclusive workplace where teams are encouraged to bring authenticity, craftsmanship, and modern optimism to everything they do. As part of a global fashion house with a strong New York heritage, it offers a collaborative environment that values innovation, diversity, and personal growth.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Coach, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Sales Advisor», «Client Advisor», «Retail Associate», «Style Consultant», «Fashion Sales Specialist», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.