Coach Sales Associate

About Coach

Coach is a global fashion house specialising in leather goods and contemporary ready-to-wear, operating as part of the Tapestry portfolio. The brand is recognised for accessible luxury, strong product craftsmanship, and an emphasis on modern American design within a multi-brand corporate group.

Role & Responsibilities

• Act as the front-line ambassador for the Coach brand, delivering elevated, personalised customer service in accordance with Coach service standards.
• Build and nurture long-term client relationships through styling advice, product expertise and proactive follow-up to drive repeat business.
• Drive sales performance through cross-selling, upselling and execution of individual sales plans to meet or exceed KPIs.
• Use mobile POS, clienteling tools and social selling platforms (including short-form video) to capture client data and convert opportunities.
• Source new customers and manage pipeline activities to close sales and grow local market share.
• Maintain high energy on the sales floor, manage multiple customers concurrently and adapt selling techniques to business priorities.
• Execute daily store operations: cash wrap, transaction processing (purchases, returns, exchanges, online pickups), inventory processing and replenishment.
• Support visual merchandising standards and ensure sales floor and stockroom are organised, stocked and loss-prevention procedures are followed.
• Participate in inventory cycles: receiving shipments, stocking, and managing product movement.
• Collaborate with teammates across functional areas; foster a trust-based team environment and contribute to brand initiatives and training.

Qualifications

• Minimum 1+ year of sales experience; luxury retail experience preferred. A combination of education and experience will be considered.
• Experience operating POS systems and Mobile POS; basic computer proficiency (iPad, laptop) and familiarity with walkie‑talkies.
• Ability to read price/release sheets and accurately process transactions.
• Strong English language proficiency.
• Capacity to work a flexible schedule including nights, weekends, peak season and public holidays.
• Preferred: social media savviness, experience with live‑stream shopping or video demos, clienteling and data acquisition skills.

Skills

Experience

At least 1 year of retail sales experience is required; prior luxury retail and omni-channel selling experience is preferred, including familiarity with POS and clienteling workflows.

Education

No specific formal qualification required; a combination of relevant education and demonstrable retail experience will be taken into account.

Workplace

Benefits

Internal mobility and career progression; learning & development through the Ambassador Programme; 1 paid volunteering day per year; regular social events; equity, inclusion & diversity initiatives (employee resource groups and regional inclusion councils); attractive employee discount; compelling incentive programme.

Culture

Coach operates within the Tapestry group and promotes an inclusive, diverse and collaborative workplace that values creativity and customer focus. The employer emphasises internal mobility, learning and development, and community involvement through volunteering and inclusion initiatives.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.