Coach Sales Associate

About Coach

Coach is an American luxury fashion house renowned for its leather goods, accessories and contemporary apparel. The brand is part of Tapestry, Inc., a global house of consumer brands that emphasizes craftsmanship, accessible luxury and inclusive brand experiences across international markets.

Role & Responsibilities

• Serve as the front-line ambassador of the Coach brand, delivering elevated, personalised service in accordance with the Coach Guide to Style and Service.
• Build and deepen client relationships through expert product knowledge, personalised styling and proactive follow-up to drive repeat business.
• Achieve individual and store sales targets by cross-selling, upselling and executing tailored recommendations.
• Leverage omni-channel tools — mobile POS, clienteling platforms and social selling (including short-form video) — to capture customer data and convert online engagements into sales.
• Manage day-to-day store operations: process transactions (purchases, returns, exchanges, online pickups), maintain cash wrap and follow POS and asset-protection procedures.
• Support inventory cycles: receive shipments, process inventory, replenish the sales floor and maintain an organised stockroom.
• Execute visual merchandising standards and maintain high presentation and service levels across the sales floor.
• Adapt selling techniques to multiple customers and shifting business needs while maintaining a calm, professional demeanour.
• Participate in training, brand initiatives and inclusion activities; assist teammates across functional areas as required.

Qualifications

• Minimum 1+ years of sales experience; luxury retail experience strongly preferred.
• Proven ability to meet or exceed sales KPIs and execute personal sales plans.
• Proficiency with POS operation and basic computer devices (iPad, laptop); experience using Mobile POS and walkie-talkies.
• Strong English language proficiency required.
• Social media savvy; experience with live-stream shopping, short-form video or video demos preferred.
• Ability to work a flexible schedule including nights, weekends, peak seasons and public holidays.
• Customer-focused, resilient, and able to manage multiple priorities in a fast-paced retail environment.

Skills

Experience

Minimum of one year in sales, with preference for candidates who have worked in luxury retail; experience in omni-channel selling, clienteling and social/live-stream commerce is advantageous.

Education

High school diploma or equivalent; a combination of education and relevant retail experience will be considered.

Workplace

Culture

Coach fosters a brand-driven, client-centric culture that values craftsmanship, creativity and inclusivity. As part of the Tapestry family, the workplace emphasises collaboration, personal development and a commitment to diverse and equitable practices.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.