Coach Sales Associate
- Employment
- Full-Time
- Seniority
- Entry-Level
- Department
- Retail & Boutique Operations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Apr 14, 2026
About Coach
Coach is a global fashion house renowned for its craftsmanship in leather goods, accessories and ready-to-wear. Headquartered within the Tapestry portfolio, Coach blends heritage American design with contemporary, digitally-enabled retail experiences and emphasizes inclusivity, creativity and client‑centric service across its global store network.
Coach seeks a Sales Associate in Chongqing (Chongqing Mixc) to deliver luxury retail and omni‑channel service at Coach.
Role & Responsibilities
- Act as the frontline ambassador for the Coach brand, consistently delivering the Coach Guide to Style and Service standards.
- Provide personalised styling, product expertise and fashion advice to build lasting client relationships and increase lifetime value.
- Drive sales performance through cross‑selling, upselling and tailored recommendations to meet individual and store KPIs.
- Leverage mobile POS, clienteling tools and social selling (including short‑form video and live‑streaming) to capture client data and convert demand.
- Develop and execute personal sales plans; proactively source new customers and follow up to close sales.
- Manage multiple customers on the sales floor while maintaining high service energy and adapting selling techniques to traffic and business needs.
- Perform daily operational tasks including cash wrap, inventory processing, replenishment and basic visual merchandising.
- Maintain a clean, organised and fully stocked sales floor and stockroom; follow POS, asset protection and retail policies.
- Process transactions efficiently (sales, returns, exchanges, online order pickups) and support inventory cycles (receiving, stocking, product movement).
- Support teammates across functional areas, participate in brand initiatives and training programs, and foster a collaborative, trust‑based environment.
Qualifications
- Minimum 1+ year of sales experience; luxury retail experience preferred. A combination of education and experience will be considered.
- Proven ability to meet or exceed individual sales targets and contribute to team KPIs.
- Proficiency operating POS and mobile POS systems; comfortable using iPad/laptop and basic retail technology.
- Familiarity with clienteling practices and data capture for CRM.
- Strong English language proficiency.
- Ability to work a flexible schedule including nights, weekends, peak shopping periods and public holidays.
- Comfortable working in a fast‑paced, high‑traffic retail environment.
- Preferred: social media savviness, experience with live‑stream shopping or video demos and short‑form content creation.
Skills
Experience
At least one year of sales experience is required; prior luxury or premium retail experience is strongly preferred. Demonstrated success meeting sales targets and familiarity with omni‑channel retail practices is advantageous.
Education
High school diploma or equivalent; a combination of education and relevant retail experience will be considered.
Workplace
This position is based in Chongqing, Chongqing, China.
Culture
Coach operates within the Tapestry portfolio and is known for combining craftsmanship with contemporary, digitally-forward retail. The workplace culture emphasises inclusivity, continuous training and collaboration across teams, while empowering sales colleagues to deliver personalised client experiences.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Coach, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Client Advisor», «Retail Sales Consultant», «Luxury Sales Associate», «Style Advisor», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.