Coach Sales Associate
- Employment
- Full-Time
- Seniority
- Entry-Level
- Department
- Retail & Boutique Operations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Apr 21, 2026
About Coach
Coach is a global fashion house founded in New York and recognised for its leather goods and contemporary ready-to-wear. The brand operates within the Tapestry portfolio, a group of global houses of brands, and emphasizes craftsmanship, accessible luxury and a modern American aesthetic under the guidance of its creative leadership.
Coach in Chengdu (Chengdu MixC Mall) seeks a Sales Associate to deliver luxury service and drive omni-channel sales.
Role & Responsibilities
- Act as a front-line ambassador for the Coach brand, consistently applying the Coach Guide to Style and Service standards.
- Deliver personalised styling and product advice to build and sustain long-term client relationships.
- Drive sales performance through cross-selling, upselling and tailored product recommendations to meet individual and store KPIs.
- Execute omni-channel selling using mobile POS, clienteling tools and social selling (including short-form video and live-stream shopping) to capture client data and encourage repeat purchases.
- Develop and implement personal sales plans; proactively source new customers and follow up to close sales.
- Maintain high energy and service presence on the sales floor; manage multiple customers and adapt selling techniques to business needs.
- Perform daily operational tasks including cash wrap, inventory processing, replenishment and basic visual merchandising while adhering to POS and asset-protection procedures.
- Process transactions efficiently (sales, returns, exchanges, online pickups) and support inventory cycles (receiving, stocking, product movement).
- Keep sales floor and stockroom organised and compliant with retail policies; assist teammates across functional areas as required.
- Participate in brand initiatives, training programmes and inclusion activities; accept feedback and maintain a calm, professional demeanour.
Qualifications
- Minimum 1+ years of sales experience; luxury retail experience strongly preferred.
- Proven ability to meet or exceed individual sales targets and contribute to team KPIs.
- Experience with POS operation and basic computer proficiency (iPad/laptop, Mobile POS); able to read price and release sheets.
- Strong English language proficiency.
- Comfortable working a flexible schedule including nights, weekends, peak season and public holidays.
- Social media savvy with experience in short-form video, live-stream shopping or video demos preferred.
- Ability to perform in a fast-paced retail environment and manage multiple priorities.
Skills
Experience
At least 1 year of sales experience; prior luxury retail experience is preferred and experience with omni-channel or social selling is an asset.
Education
High school diploma or equivalent; a combination of education and relevant retail experience will be considered.
Workplace
This position is based in Chengdu, Sichuan, China.
Culture
Coach operates within the Tapestry family and emphasises inclusivity, professional development and vibrant retail theatre. The brand values collaboration, creativity and a client-centric approach while investing in training and diversity initiatives across its global stores.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Coach, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Client Advisor», «Retail Sales Consultant», «Personal Stylist», «Client Relations Associate», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.