Coach Sales Associate

Employment
Full-Time
Seniority
Junior
Posted
May 7, 2026

About Coach

Coach is a New York–born luxury fashion house known for leather goods, ready-to-wear and accessories, and is a member of the Tapestry portfolio. The brand combines contemporary American design with artisanal craftsmanship and operates globally under the parent company Tapestry, which emphasizes brand-led creativity and inclusive workplace initiatives.

Coach Sales Associate in Changsha (Wangfujing): deliver luxury clienteling, omni‑channel sales and mobile POS expertise for Coach in China.

Role & Responsibilities

  • Act as the front-line ambassador for Coach, delivering the brand’s Guide to Style and Service standards and an elevated, personalized shopping experience.
  • Build and nurture client relationships through personalized styling, product expertise and proactive follow-up to drive repeat business and brand loyalty.
  • Drive sales performance through cross-selling, upselling and execution of personal sales plans to meet individual and store KPIs.
  • Leverage omni‑channel tools — mobile POS, clienteling platforms and social selling (including short‑form video and live‑stream shopping) — to capture customer data and convert interactions into sales.
  • Execute daily operational duties including transaction processing (purchases, returns, exchanges, online pickups), cash wrap procedures, inventory receiving and replenishment, and basic visual merchandising.
  • Maintain a high-energy, organized sales floor and stockroom; follow POS and asset-protection procedures and support inventory cycles.
  • Collaborate with teammates across functional areas, participate in brand initiatives and training, and contribute to a trust-based team environment.

Qualifications

  • Minimum of 1 year of sales experience; luxury retail experience strongly preferred.
  • Proven ability to operate POS systems and mobile POS devices (iPad/laptop), and to read price/release documentation.
  • Comfortable using clienteling tools, social selling platforms and short-form video or live‑stream formats to engage customers.
  • Ability to multitask and perform in a fast-paced retail environment while maintaining professional composure.
  • Fluency in English required; additional language skills are advantageous.
  • Flexible availability to work evenings, weekends, peak seasons and public holidays as business needs demand.

Skills

mobile POS POS iPad laptop clienteling tools social selling platforms short-form video live-stream shopping walkie-talkie

Experience

Minimum of 1 year of sales experience; prior luxury retail or premium brand experience preferred.

Education

High school diploma or equivalent; vocational training in retail, fashion or customer service is preferred.

Workplace

The successful candidate will be located in Changsha, Hunan, China.

Culture

Coach fosters a design‑led, inclusive workplace that emphasizes creativity, craftsmanship and collaborative teamwork. As part of Tapestry, the brand prioritizes equity, diversity and professional development opportunities across its global organization.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.

Frequently Asked Questions

A.

The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Coach, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Client Advisor», «Retail Sales Consultant», «Luxury Sales Specialist», «Client Relations Associate», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.

Coach

Coach Sales Associate

Changsha, China

Continue to the application.