Coach Sales Associate

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Location
ChangshaHunanChina
Employment
Full-Time
Seniority
Entry-Level
Department
Retail & Boutique Operations
Industry
Fashion, Apparel & Leather Goods
Posted
Apr 8, 2026

About Coach

Coach is an American luxury fashion house focused on leather goods, accessories and ready-to-wear, operating globally and recognised for contemporary craftsmanship. The brand is part of the Tapestry portfolio, a house of global lifestyle brands that emphasizes inclusive culture and omnichannel retailing.

Coach — Sales Associate in Changsha (Coach Changsha SAUSser Pop-Up Outlet). Front-line luxury retail role focused on clienteling and omnichannel sales.

Role & Responsibilities

  • Act as the front-line ambassador for Coach, delivering elevated, personalised luxury service in line with brand standards.
  • Build and nurture client relationships through styling advice, product expertise and proactive follow-up to drive repeat purchases.
  • Achieve individual and store sales targets through cross-selling, upselling and tailored recommendations; develop and execute personal sales plans.
  • Leverage mobile POS, clienteling tools and social selling (including short-form video and live demonstrations) to capture customer data and convert sales.
  • Manage multiple customers on the sales floor while maintaining high energy and professional composure.
  • Perform daily operational duties: process transactions (purchases, returns, exchanges, online pickups), manage inventory receipt and replenishment, and support visual merchandising.
  • Maintain a clean, organised sales floor and stockroom; adhere to POS procedures, asset protection and retail policies.
  • Support inventory cycles and stock movement, and assist teammates across functional areas as required.
  • Participate in brand initiatives, training programmes and inclusion activities; accept feedback and adapt behaviours to improve performance.

Qualifications

  • Minimum of 1 year of sales experience; luxury retail experience preferred.
  • Proven ability to meet sales KPIs and execute personal sales plans.
  • Proficiency operating POS systems and mobile devices (iPad/laptop/Mobile POS); basic computer literacy.
  • Familiarity with clienteling, data acquisition and social/live-stream selling is advantageous.
  • Ability to work a flexible retail schedule including evenings, weekends, peak season and public holidays.
  • Calm, professional demeanour with strong interpersonal and communication skills.
  • A combination of education and experience will be considered.

Skills

mobile POS clienteling tools social selling platforms short-form video iPad laptop walkie-talkie POS

Experience

At least 1 year of sales experience, ideally within luxury retail or premium brand environments. Experience with omnichannel selling, clienteling and social/live-stream shopping is preferred.

Education

High school diploma or equivalent; vocational retail or customer service training preferred. A combination of education and relevant experience will be considered.

Workplace

The successful candidate will be located in Changsha, Hunan, China.

Culture

Coach promotes an inclusive, client-centric culture rooted in collaboration and continuous learning. The workplace emphasises omnichannel retail proficiency, professional development and participation in brand and inclusion initiatives.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.

Frequently Asked Questions

A.

The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Coach, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Sales Advisor», «Client Advisor», «Retail Associate», «Style Advisor», «Luxury Sales Consultant», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.