Coach Sales Associate
- Employment
- Full-Time
- Seniority
- Junior
- Department
- Retail & Boutique Operations
- Posted
- Apr 2, 2026
About Coach
Coach is an American luxury fashion house within the Tapestry portfolio, known for modern leather goods, accessories and ready-to-wear rooted in craftsmanship and accessible luxury. As part of a global house of brands, Coach emphasizes creative design, customer experience and inclusion while investing in retail training and omnichannel capabilities.
Coach is hiring a Sales Associate in Changsha (Shanshan Outlet Plaza) to deliver luxury retail service, omni-channel selling and clienteling.
Role & Responsibilities
- Act as the frontline ambassador of the Coach brand, consistently applying the Coach Guide to Style and Service standards.
- Deliver elevated, personalized client experiences through styling, product expertise and fashion advice to build long-term relationships.
- Drive individual and store revenue through cross-selling, upselling and tailored product recommendations; develop and execute personal sales plans to meet KPIs.
- Leverage mobile POS, clienteling tools and social selling (including short-form video and live-stream demos) to capture customer data and encourage repeat purchases.
- Manage multiple customers on the sales floor with high energy and professionalism while adapting selling techniques to business needs.
- Execute daily operational tasks: cash wrap, inventory processing, replenishment, visual merchandising and efficient transaction processing (purchases, returns, exchanges, online pickups).
- Support inventory cycles including receiving shipments, stocking, and managing product movement between sales floor and stockroom.
- Maintain tidy, organized and compliant sales floor and stockroom; follow POS procedures and asset-protection policies.
- Collaborate with teammates across functional areas, participate in brand training and inclusion initiatives, and welcome feedback to improve performance.
Qualifications
- Minimum 1 year of sales experience; luxury retail experience strongly preferred.
- Proven ability to meet sales targets and execute personal sales plans.
- Proficiency operating POS systems and mobile point-of-sale devices (iPad/laptop).
- Comfortable using clienteling tools, social selling platforms, walkie-talkies and reading price/release sheets.
- Flexible availability to work nights, weekends, peak seasons and public holidays.
- Professional demeanor with strong interpersonal and communication skills; ability to multitask in a fast-paced retail environment.
- Combination of relevant education and experience will be considered.
Skills
Experience
At least 1 year of retail or sales experience; prior luxury retail or omni-channel selling experience preferred, including clienteling and social/live commerce exposure.
Education
High school diploma or equivalent; a combination of relevant education and retail experience will be considered.
Workplace
The successful candidate will be located in Changsha, Hunan, China.
Culture
Coach operates within the Tapestry group and combines heritage craftsmanship with contemporary design and inclusive values. The retail environment prioritizes customer-centric service, ongoing training and collaboration across teams to deliver consistent omnichannel experiences.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Coach, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Sales Advisor», «Retail Client Advisor», «Client Relations Associate», «Luxury Sales Consultant», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.