Coach Sales Associate
- Employment
- Full-Time
- Seniority
- Entry-Level
- Department
- Retail & Boutique Operations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Aug 26, 2026
About Coach
Founded in New York in 1941, Coach is a modern American luxury house celebrated for its leather craftsmanship, effortless style, and optimistic spirit. As an employer, the brand offers a dynamic environment where heritage and innovation meet across design, retail, merchandising, digital, and corporate functions. Coach values creativity, inclusivity, and personal growth, encouraging teams to bring authentic perspectives to a global business with a distinctly New York attitude. Guided by its commitment to quality, self-expression, and responsible progress, Coach provides opportunities for talent to shape meaningful customer experiences while contributing to the continued evolution of an iconic lifestyle brand.
Coach Sales Associate role in Changde, China. Full-time retail position focused on luxury customer service, sales growth, and store operations.
Role & Responsibilities
- Represent Coach as a brand ambassador while adhering to the Coach Guide to Style and Service standards
- Build lasting client relationships through personalized styling, product expertise, and fashion advice
- Drive sales through cross-selling, upselling, and tailored recommendations aligned with customer needs
- Utilize mobile POS systems, clienteling tools, and social selling platforms including short-form video content to capture customer data and encourage repeat purchases
- Develop and execute personal sales plans to meet or exceed individual and team key performance indicators
- Source new customers, maintain relationships, and execute strategic follow-up to close sales
- Maintain high energy on the sales floor while managing multiple customers simultaneously and adapting selling techniques to evolving business requirements
- Complete daily operational tasks including cash wrap, inventory processing, replenishment, and visual merchandising while maintaining elevated service standards
- Keep the sales floor and stockroom clean, organized, and fully stocked while adhering to retail policies, POS procedures, and asset protection protocols
- Process transactions efficiently including purchases, returns, exchanges, and online order pickups
- Support inventory management cycles by receiving shipments, stocking shelves, and monitoring product movement
- Assist teammates across functional areas as required to support store objectives
- Foster a collaborative, trust-based environment and encourage team performance and engagement
- Participate in brand initiatives, training programs, and diversity and inclusion activities
- Welcome feedback, adapt behaviors accordingly, and maintain a calm, professional demeanor in all interactions
Qualifications
- Minimum 1+ years of sales experience, with luxury retail preferred
- Knowledge of current fashion trends and competitive landscape
- Proficiency with POS systems and basic computer skills including iPad, laptop, and Mobile POS platforms
- Demonstrated ability to read price sheets and release schedules
- Strong English language proficiency
- Ability to thrive in a fast-paced retail environment
- Luxury retail background (preferred)
- Social media proficiency and experience with live-stream shopping or video demonstrations (preferred)
- Clienteling and data acquisition skills (preferred)
Skills
Experience
1+ years of sales experience in retail; luxury retail background preferred. Experience with mobile point-of-sale systems, clienteling platforms, and social selling tools is advantageous.
Education
No specific formal education requirements stated; a combination of education and relevant experience will be considered.
Workplace
This position is based in Changde, Hunan, China, within easy reach of Changsha.
Culture
Coach fosters a creative, inclusive workplace where teams are encouraged to bring authenticity, craftsmanship, and modern optimism to everything they do. As part of a global fashion house with a strong New York heritage, it offers a collaborative environment that values innovation, diversity, and personal growth.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Coach, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Client Advisor», «Sales Consultant», «Retail Associate», «Brand Ambassador», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.