Coach Sales Associate

Location
Employment Full-Time
Seniority Entry-Level
Department Retail & Boutique Operations
Industry Fashion, Apparel & Leather Goods
Posted Apr 10, 2026
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Coach in Changde, China seeks a Sales Associate to deliver elevated luxury retail service and drive omnichannel sales.

Overview

Coach is an American luxury fashion house known for modern leather goods and accessible-luxury lifestyle collections. Part of the Tapestry portfolio, Coach combines New York heritage with contemporary design and global retail operations. As an employer, the brand emphasises product craftsmanship, omnichannel retail excellence, and ongoing training for customer-facing teams.

Role & Responsibilities

  • Act as a frontline ambassador for the Coach brand, adhering to Coach style and service standards.
  • Deliver elevated, personalised client experiences through styling advice, product knowledge and bespoke recommendations.
  • Drive sales performance through cross-selling, upselling and execution of personal sales plans to meet individual and store KPIs.
  • Leverage mobile POS, clienteling tools and social selling (including short‑form video and live‑stream shopping) to capture customer data and encourage repeat business.
  • Manage transactional activity efficiently (sales, returns, exchanges, online order pickups) and support inventory processes (receiving, replenishment, stockroom management).
  • Maintain visual standards on the sales floor, support merchandising and complete daily operational tasks such as cash wrap and inventory processing.
  • Source new clients, nurture relationships and execute follow‑up to close sales.
  • Support colleagues across functional areas, foster a collaborative team environment and participate in brand training and inclusion initiatives.

Qualifications

  • Minimum 1 year of sales experience; luxury retail experience strongly preferred.
  • Proven competence operating POS systems and mobile devices (iPad/laptop/Mobile POS); comfortable with basic retail technology and walkie‑talkie communications.
  • Demonstrable clienteling and data‑capture skills; experience with social selling or live‑stream/video demonstrations is an advantage.
  • Ability to work a flexible schedule including evenings, weekends, peak seasons and public holidays.
  • Professional demeanour with resilience in a fast‑paced, customer‑centric environment.

Skills

mobile POS iPad laptop walkie-talkie clienteling tools short-form video live-stream shopping POS

Experience

At least 1 year of sales experience, preferably within luxury or premium retail; demonstrated track record meeting individual sales targets and delivering personalised client service.

Education

Secondary education or equivalent; vocational or tertiary study in fashion, retail or related disciplines is advantageous. A combination of education and practical retail experience will be considered.

Workplace

This position is based in Changde, Hunan, China, within easy reach of Changsha.

Culture

Coach promotes an inclusive, team‑oriented retail culture grounded in craftsmanship and modern design sensibilities. The brand, as part of Tapestry, emphasises training, equity and opportunities for career development within a global retail network.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.

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Frequently Asked Questions

A.

The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Coach, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Sales Advisor», «Client Advisor», «Retail Sales Associate», «Style Consultant», «Personal Shopping Advisor», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.