Coach Sales Associate

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Location
BusanBusanSouth Korea
Employment
Full-Time
Seniority
Entry-Level
Department
Retail & Boutique Operations
Industry
Fashion, Apparel & Leather Goods
Posted
Aug 24, 2026

About Coach

Founded in New York in 1941, Coach is a modern American luxury house celebrated for its leather craftsmanship, effortless style, and optimistic spirit. As an employer, the brand offers a dynamic environment where heritage and innovation meet across design, retail, merchandising, digital, and corporate functions. Coach values creativity, inclusivity, and personal growth, encouraging teams to bring authentic perspectives to a global business with a distinctly New York attitude. Guided by its commitment to quality, self-expression, and responsible progress, Coach provides opportunities for talent to shape meaningful customer experiences while contributing to the continued evolution of an iconic lifestyle brand.

Coach Sales Associate in Busan, South Korea. Luxury retail brand ambassador role offering omni-channel selling experience at an outlet location.

Role & Responsibilities

  • Represent Coach as a brand ambassador, adhering to the Coach Guide to Style and Service standards
  • Build lasting client relationships through personalized styling, product expertise, and fashion advice
  • Drive sales through cross-selling, upselling, and tailored product recommendations
  • Utilize mobile POS, clienteling tools, and social selling platforms to capture customer data and encourage repeat purchases
  • Develop and execute personal sales plans; meet or exceed individual and team KPIs
  • Source new customers, maintain relationships, and follow up to close sales
  • Maintain high energy on the sales floor, manage multiple customers simultaneously, and adapt selling techniques to business needs
  • Complete daily operational tasks including cash wrap, inventory processing, replenishment, and visual merchandising while maintaining service standards
  • Keep sales floor and stockroom clean, organized, and properly stocked; follow retail policies and asset protection procedures
  • Process transactions efficiently including purchases, returns, exchanges, and online order pickups
  • Support inventory cycles by receiving shipments, stocking shelves, and managing product movement
  • Assist teammates across functional areas as required
  • Foster a collaborative, trust-based environment and encourage team performance
  • Participate in brand initiatives, training programs, and inclusion activities
  • Welcome feedback, adapt behaviors, and maintain a calm, professional demeanor

Qualifications

  • 1+ years of sales experience (luxury retail strongly preferred)
  • Demonstrated knowledge of fashion trends and competitor landscape
  • Proficiency with POS systems and basic computer skills (iPad, laptop, Mobile POS)
  • Ability to read price sheets and release information
  • Strong English language proficiency
  • Ability to work a flexible schedule including nights, weekends, and peak seasons
  • Luxury retail background (preferred)
  • Social media proficiency and experience with live-stream shopping or video demonstrations (preferred)
  • Clienteling and customer data acquisition skills (preferred)

Skills

Point of Sale (POS) systems Mobile POS iPad and laptop proficiency Walkie-talkie communication Customer relationship management Sales closing techniques Cross-selling and upselling Visual merchandising Inventory management Social media engagement Live-stream selling platforms Product styling and consultation

Experience

1+ years of sales experience, with luxury retail background highly preferred. Candidate should demonstrate a track record of meeting sales targets, building client relationships, and operating in fast-paced retail environments. Experience with omni-channel selling, clienteling platforms, and digital customer engagement is advantageous.

Education

High school diploma or equivalent preferred; a combination of relevant sales experience and demonstrated fashion industry knowledge may substitute for formal education.

Workplace

This position is based in Busan, Busan, South Korea.

Culture

Coach fosters a creative, inclusive workplace where teams are encouraged to bring authenticity, craftsmanship, and modern optimism to everything they do. As part of a global fashion house with a strong New York heritage, it offers a collaborative environment that values innovation, diversity, and personal growth.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.

Frequently Asked Questions

A.

The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Coach, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Client Advisor», «Brand Ambassador», «Sales Consultant», «Retail Associate», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.