Coach Sales Associate
- Location
- Employment
- Full-Time
- Seniority
- Entry-Level
- Department
- Retail & Boutique Operations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Apr 30, 2026
About Coach
Coach is a global American fashion house renowned for its modern leather goods and accessible luxury aesthetic. Part of the Tapestry portfolio, Coach combines heritage craftsmanship with contemporary design and omnichannel retailing. The brand operates internationally and emphasizes creativity, inclusion, and elevated customer experiences across its boutiques and outlet network.
Coach Sales Associate — Busan, South Korea. Frontline luxury retail role delivering personalised service, omni‑channel sales and store operations.
Role & Responsibilities
- Act as a frontline ambassador of the Coach brand, delivering elevated, personalized service in accordance with Coach standards.
- Build lasting client relationships through styling, product expertise and tailored fashion advice to drive loyalty and repeat business.
- Drive sales through cross-selling, upselling and bespoke recommendations; develop and execute personal sales plans to meet or exceed KPIs.
- Utilize mobile POS, clienteling tools and social selling platforms (including short-form video) to capture customer data and convert engagements into sales.
- Manage transactional duties efficiently (purchases, returns, exchanges, online order pickups) and maintain cash-wrap accuracy.
- Support daily store operations: receive shipments, process inventory, replenish stock, and participate in inventory cycles.
- Maintain visual merchandising and store presentation standards; keep sales floor and stockroom clean, organised and well stocked.
- Adapt selling techniques to floor traffic and customer needs, managing multiple customers while preserving high energy and professionalism.
- Follow retail policies and asset-protection procedures; assist teammates across functional areas when required.
- Participate in brand initiatives, training programmes and inclusion activities; welcome feedback and demonstrate continuous behavioural adaptation.
Qualifications
- Minimum 1+ years of sales experience; luxury retail experience preferred. A combination of education and experience will be considered.
- Proven experience operating POS systems and mobile POS; basic computer proficiency (iPad/laptop) and walkie‑talkie experience.
- Strong English language proficiency required.
- Ability to thrive in a fast-paced retail environment and work a flexible schedule (nights, weekends, peak season, public holidays).
- Preferred: social media savvy including short-form video, live‑stream shopping or video demo experience; clienteling and data acquisition skills.
Skills
Experience
At least one year of direct sales experience, ideally within luxury or fashion retail. Demonstrated competency with POS systems, clienteling, omni‑channel selling and social or video-based selling formats is highly desirable.
Education
High school diploma or equivalent; vocational training or diploma in retail, fashion or related fields is advantageous.
Workplace
This position is based in Busan, Busan, South Korea.
Culture
Coach fosters an inclusive, collaborative retail culture rooted in craftsmanship and contemporary design. As part of Tapestry, the brand emphasises creativity, professional development and diverse perspectives while operating in fast‑paced, customer‑centric environments.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Coach, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Client Advisor», «Retail Sales Consultant», «Style Advisor», «Customer Experience Associate», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.