Coach Sales Associate
- Location
- Employment
- Full-Time
- Seniority
- Entry-Level
- Department
- Retail & Boutique Operations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Apr 26, 2026
About Coach
Coach is an American leather‑goods and accessories house known for its modern interpretation of American luxury. Part of the Tapestry portfolio, Coach operates globally across retail and wholesale channels and emphasizes craftsmanship, accessible luxury design, and brand storytelling.
Coach in Busan, South Korea seeks a Sales Associate to deliver personalized luxury retail service and drive omnichannel sales.
Role & Responsibilities
- Serve as the front‑line ambassador of the Coach brand, delivering elevated, personalized luxury service in accordance with Coach style and service standards.
- Develop and sustain lasting client relationships through styling advice, product expertise and proactive clienteling to drive repeat business.
- Execute omnichannel selling using mobile POS, clienteling tools and social selling (including short‑form video) to capture customer data and convert leads.
- Achieve individual and store KPIs through consultative selling, cross‑selling and upselling; develop and follow personal sales plans.
- Manage daily store operations: cash wrap transactions, inventory processing, replenishment, visual merchandising and online order fulfilment (pick‑ups, returns, exchanges).
- Support inventory cycles including receiving shipments, stocking, and product movement while maintaining stockroom and sales‑floor standards.
- Maintain a high level of floor energy, manage multiple customers simultaneously and adapt selling techniques to business needs.
- Promote a collaborative, trust‑based environment; participate in brand initiatives, trainings and inclusion activities.
Qualifications
- Minimum 1 year of sales experience; luxury retail experience preferred.
- Proven experience operating POS systems and basic computer proficiency (iPad/laptop); familiarity with Mobile POS and clienteling tools.
- Demonstrable social selling skills and comfort with short‑form video/live‑stream shopping (preferred).
- Ability to work a flexible schedule including nights, weekends, peak seasons and public holidays.
- Physical ability to lift regularly up to 25 lb (up to 50 lb occasionally), climb, bend, kneel and manage stockroom activities.
- Strong English language proficiency.
Skills
Experience
Minimum of 1 year of retail or sales experience; prior luxury retail or clienteling experience preferred.
Education
High school diploma or equivalent; vocational training or certifications in retail, fashion or customer service advantageous.
Workplace
This position is based in Busan, Busan, South Korea.
Culture
Coach cultivates a creative, inclusive workplace rooted in contemporary American luxury and craftsmanship. As part of Tapestry, the brand emphasizes ongoing training, collaborative team dynamics and initiatives that promote diversity and professional development.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Coach, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Client Advisor», «Retail Sales Associate», «Luxury Sales Consultant», «Clienteling Specialist», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.