Coach Sales Associate
- Location
- Employment
- Full-Time
- Seniority
- Entry-Level
- Department
- Retail & Boutique Operations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Apr 24, 2026
About Coach
Coach is a global New York–born fashion house known for contemporary leather goods and accessories. As part of the Tapestry portfolio, Coach combines heritage craftsmanship with modern design and operates within a global group of consumer brands focused on innovation, inclusion, and scale.
Coach Sales Associate in Busan, South Korea — retail role delivering personalized luxury service and omnichannel selling at Coach.
Role & Responsibilities
- Serve as a front‑line ambassador, consistently applying Coach service and style standards (Coach Guide to Style and Service).
- Deliver personalized styling and product advice to build lasting client relationships and loyalty.
- Drive sales through cross‑selling, upselling and tailored recommendations; meet individual and team KPIs.
- Leverage mobile POS, clienteling tools and social selling (short‑form video, live‑stream) to capture client data and convert interactions.
- Execute daily store operations: cash wrap, inventory processing, replenishment, visual merchandising and efficient transaction processing (purchases, returns, online pickups).
- Support inventory cycles including receiving shipments, stocking and stockroom management; maintain visual and housekeeping standards.
- Adapt selling techniques to floor traffic, manage multiple customers and maintain high energy and professionalism.
- Participate in brand initiatives and training programs; foster a collaborative, trust‑based team environment.
Qualifications
- Minimum 1 year of sales experience; luxury retail experience strongly preferred.
- Proven ability to meet sales targets and execute personal sales plans.
- Proficiency with POS operation and basic computer devices (iPad, laptop); comfortable using mobile POS and walkie‑talkie.
- Strong English language proficiency.
- Ability to work a flexible schedule including nights, weekends, peak seasons and public holidays.
- Social‑media savvy with experience or interest in live‑stream shopping, short‑form video demos and clienteling (preferred).
Skills
Experience
At least one year of retail sales experience is required; prior luxury retail or premium brand experience is highly desirable. Demonstrable track record meeting sales KPIs and using mobile POS/clienteling platforms preferred.
Education
High school diploma or equivalent; vocational training or formal study in fashion/retail is advantageous. A combination of relevant education and experience will be considered.
Workplace
This position is based in Busan, Busan, South Korea.
Culture
Coach emphasizes creative, client‑centric retail experiences within a collaborative and inclusive workplace culture inherited from the Tapestry family. The brand values personal initiative, continuous learning and social engagement, especially in digital and social selling formats.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Coach, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Client Advisor», «Sales Advisor», «Retail Sales Associate», «Style Advisor», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.