Coach Sales Associate
- Employment
- Full-Time
- Seniority
- Entry-Level
- Department
- Retail & Boutique Operations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Aug 20, 2026
About Coach
Founded in New York in 1941, Coach is a modern American luxury house celebrated for its leather craftsmanship, effortless style, and optimistic spirit. As an employer, the brand offers a dynamic environment where heritage and innovation meet across design, retail, merchandising, digital, and corporate functions. Coach values creativity, inclusivity, and personal growth, encouraging teams to bring authentic perspectives to a global business with a distinctly New York attitude. Guided by its commitment to quality, self-expression, and responsible progress, Coach provides opportunities for talent to shape meaningful customer experiences while contributing to the continued evolution of an iconic lifestyle brand.
Coach is recruiting a Sales Associate for its Beijing Lufthansa Outlet location in Mainland China. Full-time retail position.
Role & Responsibilities
- Provide exceptional customer service in accordance with Coach standards and guidelines
- Achieve and exceed individual and team sales targets through effective product consultation and closing techniques
- Execute daily store operations including merchandising, inventory management, and point-of-sale transactions
- Communicate effectively with colleagues, management, and external partners to maintain operational efficiency
- Maintain product knowledge and stay current with seasonal collections and promotional campaigns
Qualifications
- Diploma or higher level education
- Minimum 2 years of retail or luxury goods sales experience
- Sincere, courteous, and proactive demeanor with demonstrated sales acumen
- Excellent verbal communication skills in Mandarin Chinese and English
- Strong teamwork and collaboration capabilities
Skills
Experience
Minimum 2 years of professional experience in retail or luxury goods sales, demonstrating consistent ability to build client relationships and drive sales results.
Education
Diploma (Associate degree) or higher level education required.
Workplace
This position is based in Beijing, Beijing, China.
Culture
Coach fosters a creative, inclusive workplace where teams are encouraged to bring authenticity, craftsmanship, and modern optimism to everything they do. As part of a global fashion house with a strong New York heritage, it offers a collaborative environment that values innovation, diversity, and personal growth.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Coach, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Sales Advisor», «Client Advisor», «Retail Associate», «Style Consultant», «Brand Ambassador», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.