Coach Sales Associate

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Location
BeijingBeijingChina
Department
Retail & Boutique Operations
Industry
Fashion, Apparel & Leather Goods
Posted
Apr 13, 2026

About Coach

Coach is an American luxury fashion house renowned for its leather goods and accessible-luxury accessories. Operating globally as part of the Tapestry portfolio, Coach combines heritage craftsmanship with contemporary design and places emphasis on inclusive brand storytelling and omni‑channel retail experiences.

Coach Sales Associate — Beijing (Chaoyang Hopson One). Coach seeks a Sales Associate to deliver luxury retail service and drive omni‑channel sales.

Role & Responsibilities

  • Act as a front‑line ambassador for Coach, upholding the Coach Guide to Style and Service and delivering an elevated, personalized shopping experience.
  • Build and nurture lasting client relationships through personalized styling, product expertise and proactive follow‑up to drive repeat business.
  • Achieve individual and store sales targets through cross‑selling, upselling and tailored product recommendations; develop and execute personal sales plans.
  • Leverage mobile POS, clienteling tools and social selling (including short‑form video and live‑stream formats) to capture customer data and convert leads.
  • Manage multiple customers on the sales floor with high energy; adapt selling techniques to shifting business needs and traffic patterns.
  • Perform daily operational tasks including cash wrap, transaction processing (purchases, returns, exchanges, online pickups), inventory receiving and replenishment.
  • Maintain an organized, well‑stocked sales floor and stockroom; adhere to POS procedures, asset protection and retail policies.
  • Support inventory cycles and visual merchandising standards; assist teammates across functional areas as required.
  • Participate in brand initiatives, training programmes and inclusion activities; receive feedback professionally and adjust behaviours accordingly.
  • Foster a collaborative, trust‑based team environment and contribute to collective performance.

Qualifications

  • Minimum 1+ year of sales experience; luxury retail experience strongly preferred.
  • Proven ability to meet sales KPIs and execute personal sales plans.
  • Operational proficiency with POS systems and mobile devices (iPad/laptop), and familiarity with inventory processing and cash handling.
  • Strong English proficiency required.
  • Social media literacy with experience in social selling, short‑form video content or live‑stream shopping preferred.
  • Able to thrive in a fast‑paced retail environment and work a flexible schedule including nights, weekends and public holidays.

Skills

mobile POS POS clienteling tools iPad laptop walkie‑talkie social selling platforms short‑form video live‑stream shopping video demos clienteling and data acquisition skills cash handling inventory processing visual merchandising asset protection procedures

Experience

At least one year of retail sales experience, with a demonstrated record of meeting sales targets. Prior experience in luxury retail and using clienteling/digital selling tools is preferred.

Education

High school diploma or equivalent; vocational or tertiary qualification in fashion, retail or business is advantageous.

Workplace

This position is based in Beijing, Beijing, China.

Culture

Coach blends American craftsmanship with progressive brand energy and is part of the Tapestry family of maisons. The workplace emphasizes inclusivity, continuous learning and collaboration across omni‑channel retail teams.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.

Frequently Asked Questions

A.

The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Coach, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Client Advisor», «Retail Sales Associate», «Style Advisor», «Luxury Sales Consultant», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.