Coach Sales Associate

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Location
BeijingBeijingChina
Employment
Full-Time
Seniority
Entry-Level
Department
Retail & Boutique Operations
Industry
Fashion, Apparel & Leather Goods
Posted
Apr 3, 2026

About Coach

Coach is an American luxury fashion house renowned for its leather goods and accessible-luxury ready-to-wear. Operating as part of the Tapestry portfolio, Coach combines New York design heritage with global retail operations, emphasising craftsmanship, contemporary styling and inclusive brand storytelling.

Coach Sales Associate in Beijing (Sanlitun Taikoo Li) — frontline luxury retail role delivering personalised client service and omni‑channel selling.

Role & Responsibilities

  • Act as a front-line ambassador for the Coach brand, delivering elevated, personalised client experiences in accordance with Coach style and service standards.
  • Build and maintain lasting client relationships through personalised styling, product expertise and proactive follow-up to drive repeat purchases.
  • Achieve and exceed personal and store sales KPIs via cross-selling, upselling and targeted recommendations.
  • Operate mobile POS and manage transactions efficiently (sales, returns, exchanges, online pickups).
  • Employ clienteling tools, CRM data capture and social selling (including short-form video) to acquire and retain customers.
  • Execute daily operational tasks: inventory receiving and processing, replenishment, visual merchandising and stockroom management.
  • Maintain a high-energy sales floor presence, multitask across customers and adapt selling techniques to business needs.
  • Support team performance by assisting colleagues across functional areas and participating in brand initiatives and training.

Qualifications

  • Minimum 1 year of sales experience; luxury retail experience strongly preferred.
  • Proven ability to meet sales targets and deliver consultative, client-focused service.
  • Proficiency with POS operations and basic computing (iPad/laptop).
  • Strong English language proficiency.
  • Capacity to work a flexible schedule including nights, weekends, peak seasons and public holidays.
  • Social-media savvy with experience or interest in live-stream shopping, short-form video or video demos (preferred).

Skills

mobile POS POS operation iPad laptop walkie-talkie clienteling CRM data capture social selling short-form video live-stream shopping visual merchandising inventory processing

Experience

At least one year of retail sales experience, ideally within luxury or premium fashion; demonstrable track record of hitting individual sales targets and utilising clienteling or digital selling channels is preferred.

Education

No formal degree required; a combination of relevant education and retail experience will be considered.

Workplace

This position is based in Beijing, Beijing, China.

Culture

Coach cultivates a collaborative, design-driven retail culture rooted in craftsmanship and contemporary New York heritage. As part of Tapestry, the brand emphasizes inclusivity, ongoing training and a fast-paced environment where creativity and client service are highly valued.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.

Frequently Asked Questions

A.

The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Coach, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Sales Consultant», «Client Advisor», «Retail Sales Associate», «Style Advisor», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.