Coach Sales Associate
- Employment
- Full-Time
- Seniority
- Entry-Level
- Department
- Retail & Boutique Operations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Jul 12, 2026
About Coach
Founded in New York in 1941, Coach is a modern American luxury house celebrated for its leather craftsmanship, effortless style, and optimistic spirit. As an employer, the brand offers a dynamic environment where heritage and innovation meet across design, retail, merchandising, digital, and corporate functions. Coach values creativity, inclusivity, and personal growth, encouraging teams to bring authentic perspectives to a global business with a distinctly New York attitude. Guided by its commitment to quality, self-expression, and responsible progress, Coach provides opportunities for talent to shape meaningful customer experiences while contributing to the continued evolution of an iconic lifestyle brand.
Coach Sales Associate in Barcelona: luxury retail role combining personalized service, omni-channel selling, and team collaboration to drive brand loyalty and revenue.
Role & Responsibilities
- Represent Coach as a brand ambassador, adhering to the Coach Guide to Style and Service standards
- Build lasting client relationships through personalized styling, product expertise, and fashion advice
- Drive sales through cross-selling, upselling, and tailored recommendations
- Utilize mobile POS, clienteling tools, and social selling platforms (including short-form video) to capture data and encourage repeat purchases
- Develop and execute personal sales plans; meet or exceed individual and team KPIs
- Source new customers, maintain relationships, and follow up to close sales
- Maintain high energy on the floor, manage multiple customers, and adapt selling techniques to business needs
- Complete daily operational tasks (cash wrap, inventory processing, replenishment, visual merchandising) while maintaining service standards
- Keep sales floor and stockroom clean, organized, and stocked; follow retail policies, POS, and asset protection procedures
- Process transactions efficiently (purchases, returns, exchanges, online pickups)
- Support inventory cycles: receive shipments, stock shelves, and manage product movement
- Assist teammates in functional areas as required
- Foster a collaborative, trust-based environment; encourage team performance
- Participate in brand initiatives, training programs, and inclusion activities
- Welcome feedback, adapt behaviors, and maintain a calm, professional demeanor
Qualifications
- 1+ years of sales experience (luxury retail preferred); knowledge of fashion trends and competitors
- Experience with POS operation, basic computer proficiency (iPad/laptop, Mobile POS), walkie-talkie use, ability to read price and release sheets
- Strong English language proficiency
- Ability to work in a fast-paced environment
- Flexibility to work nights, weekends, peak busy season, and high-traffic retail days including public holidays
Skills
Experience
1+ years of sales experience, with luxury retail background preferred. Knowledge of fashion trends and competitor landscape is required. Experience with live-stream shopping, video demonstrations, and clienteling techniques is advantageous.
Education
No formal education requirement specified; a combination of relevant retail experience and education will be considered.
Workplace
This position is based in Barcelona, Catalonia, Spain.
Benefits
Inclusive and innovative working environment; internal mobility and career progression opportunities; 1 paid volunteering day per year with opportunities to volunteer on global projects; Learning and Development opportunities through the Ambassador Programme; regular social events; Equity, Inclusion & Diversity initiatives including employee resource groups and regional inclusion councils; attractive employee discount; compelling incentive programme.
Culture
Coach fosters a creative, inclusive workplace where teams are encouraged to bring authenticity, craftsmanship, and modern optimism to everything they do. As part of a global fashion house with a strong New York heritage, it offers a collaborative environment that values innovation, diversity, and personal growth.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Coach, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Sales Advisor», «Client Advisor», «Retail Associate», «Style Advisor», «Client Relations Associate», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.