Coach Sales Associate

About Coach

Coach is an American fashion house renowned for leather goods, accessories and contemporary ready-to-wear, operating globally from its New York heritage. The brand is part of the Tapestry portfolio, a multi-brand luxury group, and is recognized for accessible luxury, product craftsmanship and a consumer-focused retail experience.

Role & Responsibilities

• Act as the front-line ambassador for the Coach brand, delivering service consistent with Coach standards and the Guide to Style and Service.
• Build and sustain personalised client relationships through styling, product expertise and follow-up to drive loyalty and repeat purchases.
• Achieve individual and store sales targets through cross-selling, upselling and tailored product recommendations.
• Use mobile POS, clienteling tools and social selling platforms (including short-form video) to capture customer data and convert sales.
• Create and execute personal sales plans and meet assigned KPIs.
• Source new customers and manage the sales pipeline from introduction to close.
• Maintain high energy on the sales floor; manage multiple customers and adapt selling techniques to changing business needs.
• Perform daily store operations: cash wrap, inventory processing, replenishment and visual merchandising while upholding service standards.
• Process transactions efficiently (purchases, returns, exchanges, online order pickups) and follow POS and asset-protection procedures.
• Support inventory cycles: receive shipments, stock product and assist with stockroom organisation.
• Assist colleagues across functional areas, foster a collaborative environment and participate in brand training and inclusion activities.
• Accept feedback, adapt behaviours and maintain a professional, customer-centric demeanour.

Qualifications

• Minimum of 1+ year of sales experience; luxury retail experience preferred.
• Proven ability to operate POS systems and basic devices (iPad/laptop) and familiarity with mobile POS workflows.
• Comfortable using clienteling tools, social selling/video demos and walkie-talkie communication.
• Demonstrable retail numeracy and ability to read price/release sheets.
• Strong English language proficiency.
• Capacity to work a flexible schedule including nights, weekends, peak seasons and public holidays.
• Comfort working in a fast-paced, target-driven retail environment.
• Social media savvy and experience with live-stream shopping or video demonstrations (preferred).

Skills

Experience

At least 1 year of retail sales experience is required; experience in luxury retail and familiarity with omni-channel clienteling, social selling or live-stream demonstrations is preferred.

Education

No formal degree required; a combination of relevant education and retail experience will be considered.

Workplace

Benefits

Internal mobility and career progression; 1 paid volunteering day per year and opportunities for global volunteering; learning & development via the Ambassador Programme; regular social events; equity, inclusion & diversity initiatives (employee resource groups and regional inclusion councils); attractive employee discount; incentive programme.

Culture

Coach combines New York creative energy with a modern luxury retail culture that emphasises inclusivity, collaboration and personal development. The employer places strong emphasis on diversity, internal mobility and continuous learning while maintaining a fast-paced, consumer-first sales environment.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.