Coach Sales Associate

About Coach

Coach is a globally recognised fashion house known for its leather goods, handbags and accessories. Operating as part of the Tapestry portfolio, Coach combines contemporary design with a heritage craftsmanship ethos and offers international retail and omnichannel opportunities. As an employer, Coach emphasises internal mobility, learning and inclusion within a brand-led, customer-centric environment.

Role & Responsibilities

• Act as the front-line ambassador for Coach, consistently applying the Coach Guide to Style and Service standards.
• Deliver personalised styling and product advice to build lasting client relationships and brand loyalty.
• Drive sales performance through consultative selling, cross-selling, upselling and tailored recommendations to meet individual and store KPIs.
• Use mobile POS, clienteling tools and social selling channels (including short-form video) to capture customer data and encourage repeat purchases.
• Develop and execute personal sales plans and proactively source new customers through follow-up and outreach.
• Maintain high energy on the sales floor, manage multiple customers and adapt selling techniques to changing business needs.
• Complete daily operational duties including cash wrap, inventory processing, replenishment and visual merchandising while maintaining service standards.
• Process transactions efficiently (sales, returns, exchanges, online pickups) and uphold POS and asset-protection procedures.
• Support inventory cycles: receive shipments, stock shelves and manage product movement within the stockroom and sales floor.
• Foster a collaborative, trust-based team environment and participate in brand initiatives, training and inclusion activities.

Qualifications

• Minimum of 1+ years of sales experience; luxury retail experience preferred.
• Proven competence with POS operation and basic computer devices (iPad/laptop) and mobile POS systems.
• Strong English language proficiency.
• Ability to perform in a fast-paced, high-traffic retail environment and to work a flexible schedule including nights, weekends and public holidays.
• Social-media savvy with experience in short-form video, live-stream shopping or video demos is an advantage.
• Comfortable using walkie-talkies and reading price/release sheets; a blend of education and retail experience will be considered.

Skills

Experience

Minimum one year of sales experience; prior luxury retail or premium brand experience strongly preferred.

Education

High school diploma or equivalent; vocational retail/fashion qualifications or relevant coursework advantageous.

Workplace

Benefits

Internal mobility and career progression; 1 paid volunteering day per year; learning & development via Ambassador Programme; regular social events; employee resource groups and regional inclusion councils; employee discount; incentive programme.

Culture

Coach fosters a creative, inclusive and collaborative retail culture anchored in craftsmanship and customer focus. As part of Tapestry, the brand prioritises diversity, internal mobility and employee development through structured programmes and regional inclusion initiatives.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.