- Employment
- Full-Time
- Seniority
- Entry-Level
- Department
- Retail & Boutique Operations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Apr 1, 2026
About Coach
Coach is an American luxury fashion house renowned for its leather goods and accessories. The brand is part of Tapestry, Inc., a global house of luxury and lifestyle brands. Coach emphasizes craftsmanship, modern design and elevated client service across its retail network and flagship stores.
The Sales Associate serves as a frontline brand ambassador for Coach, delivering personalized shopping experiences, meeting sales goals, and supporting daily store operations. The role combines luxury retail service excellence, omni-channel selling capabilities, and team collaboration to drive brand loyalty and revenue growth through client relationship building, product expertise, and operational proficiency.
Role & Responsibilities
- Represent Coach as a brand ambassador, adhering to the Coach Guide to Style and Service standards
- Build lasting client relationships through personalized styling, product expertise, and fashion advice
- Drive sales through cross-selling, upselling, and tailored recommendations aligned with client needs
- Utilize mobile POS, clienteling tools, and social selling platforms to capture customer data and encourage repeat purchases
- Develop and execute personal sales plans; meet or exceed individual and team KPIs
- Source new customers, maintain relationships, and follow up to close sales
- Maintain high energy on the sales floor, manage multiple customers simultaneously, and adapt selling techniques to business demands
- Complete daily operational tasks including cash wrap, inventory processing, replenishment, and visual merchandising while maintaining service standards
- Keep sales floor and stockroom clean, organized, and properly stocked; adhere to retail policies, POS procedures, and asset protection protocols
- Process transactions efficiently including purchases, returns, exchanges, and online order pickups
- Support inventory cycles through receiving shipments, stocking shelves, and managing product movement
- Foster a collaborative, trust-based team environment and encourage peer performance
- Participate in brand initiatives, training programs, and diversity and inclusion activities
- Welcome feedback, adapt behaviors as needed, and maintain composure and professionalism in high-pressure situations
Qualifications
- Minimum 1+ years of sales experience, preferably in luxury retail
- Knowledge of current fashion trends and competitive landscape
- Proficiency with POS systems, basic computer skills (iPad, laptop, Mobile POS), walkie-talkie operation, and ability to read price and release sheets
- Strong English language proficiency
- Ability to work at a fast pace and lift 25 lb regularly (up to 50 lb occasionally)
- Physical capability to climb, bend, kneel, and navigate sales floor and stockroom environments
- Luxury retail background (preferred)
- Social media proficiency and experience with live-stream shopping or video demonstrations (preferred)
- Clienteling and data acquisition skills (preferred)
Skills
Experience
1+ years of sales experience, preferably in a luxury retail environment. A combination of relevant education and hands-on sales experience will be considered.
Education
No specific educational requirement stated; a combination of education and sales experience will be considered.
Workplace
The role is situated in Taoyuan, Taoyuan, Taiwan — conveniently close to Taipei.
Explore jobs in Taiwan.
Culture
Coach combines heritage American craftsmanship with contemporary design and a client-centric retail philosophy. As part of Tapestry, the brand fosters a collaborative, development-oriented workplace where retail teams are encouraged to deliver elevated service and deepen customer relationships.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Coach, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Sales Advisor», «Client Advisor», «Retail Associate», «Style Consultant», «Brand Ambassador», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.