Coach Sales Advisor
- Employment
- Full-Time
- Seniority
- Entry-Level
- Department
- Retail & Boutique Operations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Jun 3, 2026
About Coach
Founded in New York in 1941, Coach is a modern American luxury house celebrated for its leather craftsmanship, effortless style, and optimistic spirit. As an employer, the brand offers a dynamic environment where heritage and innovation meet across design, retail, merchandising, digital, and corporate functions. Coach values creativity, inclusivity, and personal growth, encouraging teams to bring authentic perspectives to a global business with a distinctly New York attitude. Guided by its commitment to quality, self-expression, and responsible progress, Coach provides opportunities for talent to shape meaningful customer experiences while contributing to the continued evolution of an iconic lifestyle brand.
Coach Sales Associate position in Nanning, China. Luxury retail role delivering personalized shopping experiences and driving sales performance.
Role & Responsibilities
- Represent Coach as a brand ambassador, upholding the Coach Guide to Style and Service standards at all times
- Build enduring client relationships through personalized styling advice, product expertise, and fashion consultation
- Drive sales performance through strategic cross-selling, upselling, and tailored product recommendations
- Leverage mobile POS systems, clienteling tools, and social selling platforms—including short-form video content—to capture customer data and encourage repeat purchases
- Develop and execute personal sales plans; consistently meet or exceed individual and team key performance indicators
- Prospect for new customers, cultivate relationships, and pursue follow-up activities to close sales
- Maintain high energy on the retail floor, manage multiple customer interactions simultaneously, and adapt selling techniques to evolving business priorities
- Execute daily operational duties including cash wrap procedures, inventory processing, merchandise replenishment, and visual merchandising while sustaining elevated service standards
- Maintain a clean, organized, and well-stocked sales floor and stockroom; adhere to retail policies, POS protocols, and asset protection procedures
- Process transactions efficiently, including purchases, returns, exchanges, and online order pickups
- Support inventory cycle activities: receive shipments, stock merchandise, and manage product flow
- Assist teammates across functional areas as required to support overall store performance
- Foster a collaborative and trust-based team environment; contribute to positive peer performance
- Participate in brand initiatives, training programs, and inclusion activities
- Welcome constructive feedback, adapt behaviors as needed, and maintain composure and professionalism in all situations
Qualifications
- 1+ years of sales experience, with luxury retail background preferred
- Proficiency with POS systems and basic computer competency (iPad, laptop, Mobile POS)
- Strong English language proficiency
- Ability to thrive in a fast-paced retail environment
- Knowledge of current fashion trends and competitive market awareness
- Experience with live-stream shopping, video demonstrations, or social media selling (preferred)
- Clienteling and customer data acquisition skills (preferred)
Skills
Experience
Minimum 1 year of sales experience; luxury retail background is preferred. A combination of relevant education and professional experience will be considered.
Education
Not specified; education and sales experience may be considered interchangeably.
Workplace
This position is based in Nanning, Guangxi, China.
Culture
Coach fosters a creative, inclusive workplace where teams are encouraged to bring authenticity, craftsmanship, and modern optimism to everything they do. As part of a global fashion house with a strong New York heritage, it offers a collaborative environment that values innovation, diversity, and personal growth.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Coach, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Sales Associate», «Client Advisor», «Retail Associate», «Brand Ambassador», «Customer Consultant», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.