Coach Assistant Store Manager
- Employment
- Full-Time
- Seniority
- Supervisor
- Compensation
- $18.50–31.50/hour
- Department
- Retail & Boutique Operations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Apr 1, 2026
About Coach
Coach is an American luxury fashion brand renowned for its leather goods, accessories and ready-to-wear, and operates a global network of boutiques. The brand is part of Tapestry, a parent company that houses several premium lifestyle labels; retail teams at Coach are expected to combine modern luxury service with commercial discipline and strong brand presentation.
Coach seeks an Assistant Store Manager to partner with the Store Manager in driving sales performance, operational excellence, and team development at a retail location in Norfolk, Virginia. The role requires delivering exceptional customer experiences, upholding Coach's service standards, and leading the sales floor through strategic execution of sales initiatives, talent development, and omni-channel engagement. A proven retail or service industry leader with strong customer focus, team-building capabilities, and proficiency in point-of-sale and retail management systems is essential.
Role & Responsibilities
- Support the Store Manager in achieving sales goals through forecasting, planning, and implementing category initiatives; monitor KPIs and adjust strategies as needed
- Create an inclusive, high-energy environment that meets Coach service standards; resolve customer issues promptly and act as a brand ambassador in-store and in the community
- Recruit, onboard, and coach team members; foster a collaborative culture and build a strong talent pipeline aligned with brand vision
- Support virtual shopping, clienteling, and customer data acquisition; leverage social media trends to enhance the customer experience
- Oversee compliance with policies, scheduling, payroll, HR processes, loss prevention, and visual merchandising standards; maintain store safety and vendor relationships
- Partner with leadership to interpret market trends, shape store strategies, and share insights with district and corporate teams to drive cross-functional projects
Qualifications
- 1+ years of leadership experience in retail or service industries
- Proven ability to inspire and motivate teams to exceed performance standards
- Excellent communication, problem-solving, and conflict resolution skills
- Proficiency in Microsoft Office and retail systems
- Knowledge of omni-channel services and clienteling strategies
- Strong English language proficiency
- Ability to lift at least 25 lbs regularly (up to 50 lbs occasionally)
Skills
Experience
1+ years of leadership experience in retail or service industries; luxury/fashion background preferred. A combination of education and experience will be considered.
Education
High school diploma or equivalent; a combination of education and professional retail or service industry experience will be considered in lieu of formal education requirements.
Workplace
This position is based in Norfolk, Virginia, USA.
Compensation
The base compensation for this position ranges from USD 18.50 to USD 31.50 per hour.
Benefits
Medical insurance, dental insurance, vision insurance, 401(k), paid paternity and maternity leave, commuter benefits, disability insurance, and tuition assistance.
Culture
Coach combines contemporary American design with heritage craftsmanship and places high emphasis on client experience, visual standards and commercial performance. The retail culture is collaborative and development-focused, with structured training and clear career pathways for high performers within the Tapestry group.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Coach, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Store Operations Manager», «Retail Operations Supervisor», «Store Leadership Associate», «Sales Operations Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.