Coach Retail Sales Consultant

Location
Seniority
Mid-Level
Posted
Apr 15, 2026

About Coach

Coach is a global American fashion house renowned for its craftsmanship in leather goods, handbags and accessories. The brand is part of the Tapestry portfolio, a global house of brands that emphasizes creativity, inclusivity and commercial innovation across luxury and accessible-luxury labels.

Coach — Retail Sales Consultant in Beijing (Beijing APM). Join Coach to deliver luxury client service and drive sales performance.

Role & Responsibilities

  • Deliver exemplary, Coach-standard customer service and a personalised client experience in-store.
  • Achieve and exceed individual and store sales targets through consultative selling and proactive clienteling.
  • Manage daily boutique operations including point-of-sale transactions, stock handling and maintaining visual merchandising standards.
  • Develop and maintain deep product knowledge across leather goods, accessories and seasonal assortments to advise clients effectively.
  • Collaborate closely with colleagues, store management and external partners to ensure seamless communication and service delivery.

Qualifications

  • Associate degree (专科) or higher.
  • Minimum two years of retail or luxury sales experience.
  • Proven consultative selling ability with a track record of meeting sales targets.
  • Polished verbal communication and interpersonal skills; courteous and proactive attitude.
  • Strong team orientation and ability to collaborate within a fast-paced boutique environment.

Skills

Consultative selling Clienteling Customer service Point-of-sale (POS) operation Inventory handling and stock management Product knowledge of leather goods and accessories Visual merchandising awareness

Experience

At least 2 years' experience in retail or the luxury goods sector with demonstrable sales performance and client relationship management.

Education

Associate degree or higher.

Workplace

This position is based in Beijing, Beijing, China.

Culture

Coach combines New York heritage craftsmanship with contemporary creative direction and is part of the Tapestry family, which prioritises inclusion and professional development. The workplace culture emphasises teamwork, customer-centric service and opportunities for learning within a global luxury retail environment.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.

Frequently Asked Questions

A.

The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Coach, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Sales Advisor», «Client Advisor», «Boutique Sales Consultant», «Retail Sales Associate», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.

Coach

Coach Retail Sales Consultant

Beijing, China

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