Coach Retail Sales Associate
- Location
- SeoulSeoulSouth Korea
- Employment
- Part-Time
- Seniority
- Junior
- Department
- Retail & Boutique Operations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- May 8, 2026
About Coach
Coach is a global fashion house known for crafted leather goods and accessible luxury, operating as part of the Tapestry portfolio. The brand emphasises contemporary American design under the leadership of its creative direction and benefits from the scale, resources, and cross-brand initiatives of the Tapestry group.
Coach is hiring a part-time Sales Associate in Seoul, South Korea — front-line retail role focused on luxury client service and omni-channel selling.
Role & Responsibilities
- Act as the front-line ambassador of the Coach brand, consistently applying Coach service and styling standards.
- Deliver personalised styling and product expertise to build lasting client relationships and encourage repeat purchases.
- Drive sales through cross-selling, upselling and tailored recommendations to meet individual and store KPIs.
- Use mobile POS, clienteling tools and social selling channels (including short-form video) to capture client data and transact omni-channel sales.
- Develop and execute personal sales plans and follow up with prospects to close sales.
- Maintain high energy on the sales floor, manage multiple customers simultaneously and adapt selling techniques to business needs.
- Perform daily operational tasks including cash wrap, inventory processing, replenishment, visual merchandising and orderly stockroom maintenance.
- Process transactions accurately (purchases, returns, exchanges, online pickups) and support inventory cycles (receiving shipments, stocking, product movement).
- Support colleagues across functional areas, foster a collaborative team environment and participate in brand training and initiatives.
Qualifications
- Minimum 1+ years of sales experience; luxury retail experience strongly preferred.
- Proven experience operating POS systems and mobile POS on devices such as iPad or laptop; comfortable with basic retail technology and walkie-talkies.
- Demonstrable clienteling skills and experience capturing client data to drive repeat business.
- Social media savvy with experience in short-form video or live-stream shopping preferred.
- Strong English language proficiency.
- Ability to work a flexible schedule including nights, weekends, peak seasons and public holidays; comfortable in a fast-paced retail environment.
Skills
Experience
At least one year of sales experience, with preference for candidates who have worked in luxury retail and who can demonstrate clienteling, omni-channel selling and social/video selling experience.
Education
Secondary education; a combination of relevant education and retail experience will be considered.
Workplace
The successful candidate will be located in Seoul, Seoul, South Korea.
Culture
Coach operates within the inclusive, design-led culture of Tapestry and values craftsmanship, client service and commercial entrepreneurship. The workplace emphasises collaboration, training and opportunities to engage with omni-channel retail initiatives in a global brand context.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Coach, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Sales Associate», «Client Advisor», «Sales Consultant», «Store Sales Representative», «Retail Brand Ambassador», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.