Coach Sales Associate
- Location
- Johor Bahru Johor Malaysia
- Employment
- Full-Time
- Seniority
- Entry-Level
- Department
- Retail & Boutique Operations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Apr 13, 2026
About Coach
Coach is a global luxury house known for modern American accessories and lifestyle collections. Operating under the Tapestry, Inc. portfolio, Coach combines heritage leathercraft with contemporary design and places premium emphasis on client experience, product knowledge and retail excellence. As an employer, Coach offers structured retail career paths, in-store training and opportunities to work within an internationally recognised luxury network.
Coach seeks a Sales Associate to serve as a front-line brand ambassador in its Johor outlet. The role combines luxury-retail service, omni-channel selling, and team collaboration to deliver personalized shopping experiences, achieve individual and store sales targets, and support daily store operations including inventory management, POS transactions, and visual merchandising.
Role & Responsibilities
- Represent Coach as a brand ambassador, adhering to the Coach Guide to Style and Service standards
- Build lasting client relationships through personalized styling, product expertise, and fashion advice
- Drive sales through cross-selling, upselling, and tailored product recommendations
- Utilize mobile POS, clienteling tools, and social selling platforms to capture customer data and encourage repeat purchases
- Develop and execute personal sales plans; meet or exceed individual and team KPIs
- Source new customers, maintain relationships, and follow up to close sales
- Maintain high energy on the sales floor, manage multiple customers simultaneously, and adapt selling techniques to business needs
- Complete daily operational tasks including cash wrap, inventory processing, replenishment, and visual merchandising while maintaining service standards
- Keep sales floor and stockroom clean, organized, and properly stocked; follow retail policies, POS, and asset protection procedures
- Process transactions efficiently including purchases, returns, exchanges, and online order pickups
- Support inventory cycles by receiving shipments, stocking shelves, and managing product movement
- Assist teammates across functional areas as required
- Foster a collaborative, trust-based team environment and encourage peer performance
- Participate in brand initiatives, training programs, and inclusion activities
- Welcome feedback, adapt behaviors, and maintain a calm, professional demeanor under pressure
Qualifications
- Minimum 1 year of sales experience, preferably in luxury retail
- Demonstrated knowledge of fashion trends and competitive landscape
- Proficiency with POS systems, basic computer skills (iPad/laptop, Mobile POS), and walkie-talkie operation
- Ability to read price sheets and release information accurately
- Strong English language proficiency
- Physical capability to work at a fast pace, lift 25 lb regularly (up to 50 lb occasionally), climb, bend, kneel, and navigate sales floor and stockroom
- Ability to work a flexible schedule including nights, weekends, peak busy seasons, and high-traffic retail days including public holidays
Skills
Experience
Minimum 1 year of sales experience, with luxury retail background preferred. Knowledge of fashion trends, competitors, and omni-channel selling environments is advantageous. Experience with live-stream shopping, video demonstrations, or clienteling and data acquisition techniques is valued but not required.
Education
No formal educational qualifications specified; combination of sales experience and relevant training will be considered.
Workplace
This position is based in Johor Bahru, Johor, Malaysia, within easy reach of Kuala Lumpur.
Culture
Coach cultivates a client-centric, design-led retail culture where craftsmanship and contemporary storytelling intersect. The brand emphasizes professional development through on-the-floor coaching, product immersion and cross‑store mobility within the Tapestry group.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Coach, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Sales Advisor», «Client Advisor», «Retail Associate», «Style Advisor», «Brand Ambassador», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.