Coach Retail Sales Associate
- Employment
- Part-Time
- Seniority
- Entry-Level
- Department
- Retail & Boutique Operations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Apr 21, 2026
About Coach
Coach is a global luxury fashion house renowned for its leather goods and modern American aesthetic. Headquartered within the Tapestry portfolio, Coach combines heritage craftsmanship with contemporary design across an international retail network. The brand emphasises product quality, accessible luxury and an omnichannel client experience.
Coach is hiring a Seasonal Sales Associate in Hong Kong (HK Sogo Causeway Bay). Part-time retail role delivering luxury client service and omnichannel sales.
Role & Responsibilities
- Act as a frontline ambassador for the Coach brand, consistently applying the Coach Guide to Style and Service to deliver an elevated, personalised client experience.
- Develop and maintain client relationships through tailored styling, product expertise and proactive follow-up to drive repeat business.
- Achieve individual and store sales targets through cross-selling, upselling and execution of personal sales plans and KPIs.
- Operate mobile POS and in-store POS systems to process purchases, returns, exchanges and online order pickups accurately and efficiently.
- Use clienteling tools, social selling platforms and short-form video/live-stream formats to capture client data and convert digital engagement into sales.
- Support daily store operations including inventory receipt and replenishment, visual merchandising, stockroom maintenance and asset-protection procedures.
- Manage multiple customers on the sales floor with high energy and professionalism; adapt selling techniques to fluctuating business needs.
- Contribute to team performance by assisting colleagues across functional areas, participating in brand trainings and fostering a collaborative, trust-based environment.
Qualifications
- Minimum 1+ years of sales experience; luxury retail experience preferred.
- Proven ability to use POS systems and mobile POS on devices such as iPad and laptop; comfortable with walkie‑talkie communication.
- Strong English language proficiency.
- Familiarity with clienteling, data acquisition and social commerce; experience with live‑stream shopping or video demos preferred.
- Ability to perform in a fast‑paced retail environment and maintain composure with multiple priorities.
- Willingness to work a flexible schedule, including nights, weekends, peak seasons and public holidays.
Skills
Experience
At least 1 year of direct sales experience, with prior luxury retail or premium brand experience strongly preferred. Demonstrated track record of meeting sales targets and building client relationships.
Education
High school diploma or equivalent; a combination of relevant education and retail experience will be considered.
Workplace
The successful candidate will be located in Hong Kong, Hong Kong, China.
Culture
Coach operates within the Tapestry family and promotes an inclusive, collaborative workplace that values creativity and optimism. The brand encourages continuous learning, cross‑channel innovation and a client‑centred approach across its retail teams.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Coach, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Seasonal Sales Associate», «Client Advisor», «Sales Advisor», «Floor Sales Associate», «Personal Shopping Associate», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.