Coach Retail Sales Advisor

Employment
Full-Time
Seniority
Junior
Posted
May 12, 2026

About Coach

Coach is a global fashion house with New York heritage known for leather goods and contemporary accessories. The brand is part of Tapestry, a global house of lifestyle brands, and operates a network of retail stores focused on craftsmanship, accessible luxury and client-centric service.

Coach is hiring a Retail Sales Advisor in Lanzhou, China for a full-time role at the Lanzhou Shanshan Outlet.

Role & Responsibilities

  • Deliver exceptional, Coach-standard customer service and personalised client experiences.
  • Achieve and strive to exceed individual and store sales targets through proactive selling and client follow-up.
  • Execute day-to-day store operations including merchandising, stock handling and maintaining presentation standards.
  • Communicate effectively with colleagues, store leadership and external partners to support store performance and client satisfaction.

Qualifications

  • Associate degree (专科) or higher.
  • Minimum two years' retail or luxury-brand sales experience.
  • Polite and sincere demeanour with a proactive sales approach and strong retail selling techniques.
  • Excellent verbal communication skills and a collaborative team orientation.

Skills

Customer service (luxury retail standards) Retail sales techniques and clienteling Store operations and merchandising Verbal communication Teamwork and cross-functional communication

Experience

At least 2 years' experience in retail or the luxury goods sector, with a proven record of meeting sales targets and delivering high-quality customer service.

Education

Associate degree or higher.

Workplace

The successful candidate will be located in Lanzhou, Gansu, China.

Culture

Coach combines a legacy of American leathercraft with contemporary design and an inclusive, team-focused retail culture. As part of the Tapestry group, the workplace emphasises creativity, client service excellence and collaborative development across global brand teams.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.

Frequently Asked Questions

A.

The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Coach, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Sales Consultant», «Client Advisor», «Sales Associate», «Luxury Retail Advisor», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.

Coach

Coach Retail Sales Advisor

Lanzhou, China

Continue to the application.