Coach Sales Associate
- Employment
- Full-Time
- Seniority
- Entry-Level
- Department
- Retail & Boutique Operations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Apr 1, 2026
About Coach
Coach is an American luxury leather‑goods house known for refined handbags, accessories and ready‑to‑wear. The brand operates globally as part of Tapestry, a larger luxury group, and combines contemporary design with a heritage of craftsmanship. As an employer, Coach emphasizes customer experience, product knowledge and retail excellence across its boutiques and wholesale partners.
The Sales Associate serves as the front-line brand ambassador for Coach, delivering an elevated, personalized shopping experience while meeting individual and store sales objectives. This role seamlessly integrates luxury retail service, omni-channel selling, and team collaboration to cultivate brand loyalty and drive revenue growth. The successful candidate will leverage digital tools, customer data, and sophisticated styling expertise to exceed sales targets while maintaining operational excellence.
Role & Responsibilities
- Represent Coach as a brand ambassador, adhering to the Coach Guide to Style and Service standards
- Build lasting client relationships through personalized styling, product expertise, and fashion advice
- Drive sales through cross-selling, upselling, and tailored recommendations based on customer preferences
- Utilize mobile POS, clienteling tools, and social selling platforms to capture customer data and encourage repeat purchases
- Develop and execute personal sales plans; meet or exceed individual and team KPIs
- Source new customers, maintain relationships, and follow up systematically to close sales
- Maintain high energy on the sales floor, manage multiple customers simultaneously, and adapt selling techniques to evolving business needs
- Complete daily operational tasks including cash wrap, inventory processing, replenishment, and visual merchandising while maintaining elevated service standards
- Keep sales floor and stockroom clean, organized, and fully stocked; adhere to retail policies, POS procedures, and asset protection protocols
- Process transactions efficiently including purchases, returns, exchanges, and online order pickups
- Support inventory cycles by receiving shipments, stocking shelves, and managing product movement throughout the store
- Assist teammates across functional areas to ensure seamless daily operations
- Foster a collaborative, trust-based team environment and encourage collective performance
- Participate actively in brand initiatives, training programs, and inclusion activities
- Welcome constructive feedback, adapt behaviors accordingly, and maintain a calm, professional demeanor under pressure
Qualifications
- Minimum 1+ years of sales experience in retail; luxury retail background strongly preferred
- Demonstrated knowledge of current fashion trends and competitive landscape
- Proficiency with POS systems, basic computer literacy (iPad, laptop, mobile POS platforms), walkie-talkie operation, and ability to interpret price and release sheets
- Strong English language proficiency
- Physical capability to work at a fast pace, lift 25 lb regularly (up to 50 lb occasionally), climb, bend, kneel, and navigate sales floor and stockroom areas
- Social media proficiency and familiarity with live-stream shopping, video demonstrations, and short-form video content (preferred)
- Experience with clienteling and customer data acquisition (preferred)
- Flexible scheduling availability, including evenings, weekends, peak seasons, and high-traffic retail days and public holidays
Skills
Experience
Minimum 1 year of sales experience in retail, preferably in the luxury fashion sector. Candidates with a combination of relevant education and retail experience will be considered. Familiarity with omni-channel selling, luxury service standards, and digital retail tools is advantageous.
Education
High school diploma or equivalent preferred; formal education requirements are flexible and may be waived for candidates demonstrating exceptional retail aptitude and relevant professional experience.
Workplace
The successful candidate will be located in Taipei, Taipei, Taiwan.
Culture
Coach cultivates a service‑oriented, fashion‑forward retail culture where product expertise and client relationships are paramount. The environment rewards commercial initiative and team collaboration while maintaining high standards of visual merchandising and brand representation.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Coach, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Sales Advisor», «Client Advisor», «Retail Associate», «Style Consultant», «Brand Ambassador», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.