- Location
- Chungju Chungcheongnam-do South Korea
- Employment
- Full-Time
- Seniority
- Entry-Level
- Department
- Retail & Boutique Operations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Apr 1, 2026
About Coach
Coach is an American luxury fashion house renowned for leather goods and contemporary accessories. Operating globally, Coach is part of Tapestry, Inc., a multi‑brand luxury group, and is recognized for craftsmanship, heritage design, and a retail network spanning flagship boutiques and international locations.
Coach seeks a Sales Associate to serve as a front-line brand ambassador in its retail environment. The successful candidate will deliver personalized shopping experiences, build client relationships through product expertise and styling guidance, and drive sales through cross-selling and omni-channel strategies. This role encompasses daily floor operations, inventory management, transaction processing, and team collaboration within a fast-paced luxury retail setting.
Role & Responsibilities
- Represent Coach as a brand ambassador, adhering to the Coach Guide to Style and Service standards
- Build lasting client relationships through personalized styling, product expertise, and fashion advice
- Drive sales through cross-selling, upselling, and tailored product recommendations
- Utilize mobile POS, clienteling tools, and social selling platforms to capture customer data and encourage repeat purchases
- Develop and execute personal sales plans; meet or exceed individual and team KPIs
- Source new customers, maintain relationships, and follow up to close sales
- Maintain high energy on the sales floor, manage multiple customers simultaneously, and adapt selling techniques to business needs
- Complete daily operational tasks including cash wrap, inventory processing, replenishment, and visual merchandising
- Keep sales floor and stockroom clean, organized, and well-stocked while adhering to retail policies and asset protection procedures
- Process transactions efficiently including purchases, returns, exchanges, and online order pickups
- Support inventory cycles by receiving shipments, stocking shelves, and managing product movement
- Assist teammates across functional areas as required
- Foster a collaborative, trust-based team environment and encourage peer performance
- Participate in brand initiatives, training programs, and inclusion activities
- Maintain a calm, professional demeanor and welcome feedback for continuous improvement
Qualifications
- 1+ years of sales experience (luxury retail background preferred)
- Knowledge of current fashion trends and competitive landscape
- Proficiency with POS systems, basic computer literacy (iPad/laptop and Mobile POS), walkie-talkie operation, and ability to read price and release sheets
- Strong English language proficiency
- Physical capability to work at a fast pace, lift 25 lb regularly and up to 50 lb occasionally, and maneuver sales floor and stockroom environments
- Experience with clienteling and customer data acquisition (preferred)
- Social media expertise and experience with live-stream shopping or video demonstrations (preferred)
Skills
Experience
1+ years of sales experience, preferably within a luxury retail environment. A combination of relevant education and professional experience will be considered.
Education
No specific educational credential required; high school diploma or equivalent preferred.
Workplace
This position is based in Chungju, Chungcheongnam-do, South Korea.
Explore jobs in South Korea.
Culture
Coach fosters a service‑oriented, client‑centric retail culture that emphasizes craftsmanship, contemporary design and attention to detail. Employees are expected to deliver warm, personalized experiences while collaborating within a fast‑paced boutique environment under the broader Tapestry group ethos.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Coach, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Sales Advisor», «Retail Associate», «Client Advisor», «Brand Ambassador», «Style Consultant», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.