Coach Retail Associate
- Employment
- Seasonal
- Seniority
- Entry-Level
- Department
- Retail & Boutique Operations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Sep 29, 2026
About Coach
Founded in New York in 1941, Coach is a modern American luxury house celebrated for its leather craftsmanship, effortless style, and optimistic spirit. As an employer, the brand offers a dynamic environment where heritage and innovation meet across design, retail, merchandising, digital, and corporate functions. Coach values creativity, inclusivity, and personal growth, encouraging teams to bring authentic perspectives to a global business with a distinctly New York attitude. Guided by its commitment to quality, self-expression, and responsible progress, Coach provides opportunities for talent to shape meaningful customer experiences while contributing to the continued evolution of an iconic lifestyle brand.
Coach seeks a Seasonal Sales Associate to serve as a brand ambassador in its Kowloon retail location. This role combines personalized styling and product expertise with omni-channel selling capabilities, requiring fluency in mobile POS systems, clienteling tools, and social selling platforms. The Sales Associate will drive revenue through cross-selling and upselling while delivering elevated customer service, maintaining store operations, and fostering client loyalty.
Role & Responsibilities
- Represent Coach as a brand ambassador, adhering to Coach Guide to Style and Service standards
- Build lasting client relationships through personalized styling, product expertise, and fashion advice
- Drive sales through cross-selling, upselling, and tailored product recommendations
- Utilize mobile POS, clienteling tools, and social selling platforms to capture customer data and encourage repeat purchases
- Develop and execute personal sales plans; meet or exceed individual and team key performance indicators
- Source new customers, maintain relationships, and follow up to close sales
- Maintain high energy on the sales floor while managing multiple customers and adapting selling techniques to business needs
- Complete daily operational tasks including cash wrap, inventory processing, replenishment, and visual merchandising while maintaining service standards
- Maintain cleanliness and organization of sales floor and stockroom; follow retail policies, POS procedures, and asset protection protocols
- Process transactions efficiently including purchases, returns, exchanges, and online pickups
- Support inventory cycles by receiving shipments, stocking shelves, and managing product movement
- Assist teammates across functional areas as required and foster a collaborative, trust-based team environment
- Participate in brand initiatives, training programs, and inclusion activities
- Remain adaptable, welcoming feedback while maintaining a calm and professional demeanor in a fast-paced retail environment
Qualifications
- 1+ years of sales experience, with luxury retail background preferred
- Knowledge of fashion trends and competitors
- Proficiency with POS systems, basic computer skills (iPad, laptop, mobile POS), walkie-talkie operation
- Ability to read price sheets and release documentation
- Strong English language proficiency
- Social media savvy and experience with live-stream shopping or video demonstrations (preferred)
- Clienteling and data acquisition skills (preferred)
- Ability to work a flexible schedule including nights, weekends, peak seasons, and public holidays
Skills
Experience
1+ years of sales experience, with luxury retail preferred. A combination of relevant education and experience will be considered.
Education
No specific formal education requirement stated; a combination of education and sales experience will be considered.
Workplace
The successful candidate will be located in Hong Kong, Hong Kong.
Culture
Coach fosters a creative, inclusive workplace where teams are encouraged to bring authenticity, craftsmanship, and modern optimism to everything they do. As part of a global fashion house with a strong New York heritage, it offers a collaborative environment that values innovation, diversity, and personal growth.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Coach, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Sales Associate», «Sales Advisor», «Client Advisor», «Style Advisor», «Client Relations Associate», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.