Coach Retail Associate
- Employment
- Full-Time
- Seniority
- Entry-Level
- Department
- Retail & Boutique Operations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Jun 8, 2026
About Coach
Founded in New York in 1941, Coach is a modern American luxury house celebrated for its leather craftsmanship, effortless style, and optimistic spirit. As an employer, the brand offers a dynamic environment where heritage and innovation meet across design, retail, merchandising, digital, and corporate functions. Coach values creativity, inclusivity, and personal growth, encouraging teams to bring authentic perspectives to a global business with a distinctly New York attitude. Guided by its commitment to quality, self-expression, and responsible progress, Coach provides opportunities for talent to shape meaningful customer experiences while contributing to the continued evolution of an iconic lifestyle brand.
Coach Sales Associate in Chengdu, China – luxury retail role blending personalized styling, omni-channel selling, and brand representation.
Role & Responsibilities
- Represent Coach as a brand ambassador and embody the Coach Guide to Style and Service standards
- Build and maintain lasting client relationships through personalized styling, product expertise, and fashion advice
- Drive sales through strategic cross-selling, upselling, and tailored product recommendations
- Utilize mobile POS systems, clienteling tools, and social selling platforms including short-form video content to capture customer data and encourage repeat purchases
- Develop and execute personal sales plans; consistently meet or exceed individual and team KPIs
- Source new customers, maintain active client relationships, and execute follow-up strategies to close sales
- Maintain high energy and presence on the sales floor while managing multiple customers and adapting selling techniques to evolving business needs
- Execute daily operational tasks including cash wrap management, inventory processing, replenishment, and visual merchandising while upholding service standards
- Maintain sales floor and stockroom organization and cleanliness; adhere to retail policies, POS procedures, and asset protection protocols
- Process transactions efficiently and accurately, including purchases, returns, exchanges, and online order pickups
- Support inventory cycles by receiving shipments, stocking shelves, and managing product movement throughout the store
- Provide cross-functional support to teammates across different functional areas as needed
- Foster a collaborative, trust-based team environment and actively encourage team performance and cohesion
- Participate in brand initiatives, training programs, and diversity and inclusion activities
- Welcome constructive feedback, adapt behaviors proactively, and maintain composure and professionalism in demanding situations
Qualifications
- Minimum 1+ years of sales experience in retail, with luxury retail experience preferred
- Proficiency with POS systems and basic computer literacy including iPad, laptop, and mobile POS platforms
- Strong English language proficiency
- Ability to thrive in a fast-paced, dynamic retail environment
- Experience with price sheets, release sheets, and walkie-talkie communication systems
- Familiarity with fashion trends and competitive retail landscape (preferred)
- Luxury retail background and demonstrated social media acumen (preferred)
- Experience with live-stream shopping, video product demonstrations, or social selling platforms (preferred)
- Clienteling experience and data acquisition skills (preferred)
Skills
Experience
1+ years of retail sales experience, with luxury retail preferred. A combination of relevant education and professional experience will be considered.
Education
High school diploma or equivalent; additional retail, fashion, or business education is valued but not required.
Workplace
The successful candidate will be located in Chengdu, Sichuan, China.
Culture
Coach fosters a creative, inclusive workplace where teams are encouraged to bring authenticity, craftsmanship, and modern optimism to everything they do. As part of a global fashion house with a strong New York heritage, it offers a collaborative environment that values innovation, diversity, and personal growth.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Coach, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Sales Associate», «Sales Advisor», «Client Advisor», «Brand Ambassador», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.