- Location
- Incheon Incheon South Korea
- Employment
- Full-Time
- Seniority
- Entry-Level
- Department
- Retail & Boutique Operations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Apr 1, 2026
About Coach
Coach is a globally recognised American luxury accessories and lifestyle brand known for modern craftsmanship and accessible luxury. As part of the Tapestry group, Coach operates a network of boutiques and wholesale partners worldwide and places emphasis on client experience, product excellence and retail innovation.
The Sales Associate serves as the front-line ambassador for the Coach brand, delivering elevated, personalized shopping experiences while meeting individual and store sales goals. This role combines luxury retail service, omni-channel selling capabilities, and cross-functional team collaboration to drive brand loyalty, customer retention, and revenue growth. The successful candidate will build lasting client relationships through product expertise and fashion advice, leverage digital clienteling tools and social selling platforms, and maintain operational excellence across all store functions.
Role & Responsibilities
- Represent Coach as a brand ambassador, adhering to Coach Guide to Style and Service standards
- Build lasting client relationships through personalized styling, product expertise, and fashion advice
- Drive sales through cross-selling, upselling, and tailored recommendations
- Utilize mobile POS, clienteling tools, and social selling platforms to capture data and encourage repeat purchases
- Develop and execute personal sales plans and meet or exceed individual and team KPIs
- Source new customers, maintain relationships, and follow up to close sales
- Maintain high energy on the sales floor, manage multiple customers, and adapt selling techniques to business needs
- Complete daily operational tasks including cash wrap, inventory processing, replenishment, and visual merchandising
- Keep sales floor and stockroom clean, organized, and stocked while following retail policies and asset protection procedures
- Process transactions efficiently including purchases, returns, exchanges, and online pickups
- Support inventory cycles including receiving shipments, stocking shelves, and managing product movement
- Assist teammates in functional areas as required
- Foster a collaborative, trust-based environment and encourage team performance
- Participate in brand initiatives, training programs, and inclusion activities
- Welcome feedback, adapt behaviors, and maintain a calm, professional demeanor
Qualifications
- Minimum 1+ years of sales experience, preferably in luxury retail
- Knowledge of fashion trends and competitor landscape
- Proficiency with POS systems, basic computer skills (iPad/laptop), Mobile POS, walkie-talkie operation
- Ability to read price sheets and release documentation
- Strong English language proficiency
- Physical ability to work at a fast pace, lift 25 lb regularly (up to 50 lb occasionally), climb, bend, kneel, and maneuver sales floor and stockroom
Skills
Experience
Minimum 1 year of sales experience in a retail environment; luxury retail background is preferred. A combination of relevant education and direct sales experience will be considered.
Education
High school diploma or equivalent; no further formal education required. Retail or fashion training is a plus.
Workplace
This position is based in Incheon, Incheon, South Korea, within easy reach of Seoul.
Explore jobs in South Korea.
Culture
Coach cultivates a client-first, collaborative retail culture that emphasises craftsmanship and modern American luxury. Employees are encouraged to develop product expertise and clienteling skills in an inclusive, fast-paced boutique environment.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Coach, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Client Advisor», «Sales Advisor», «Retail Associate», «Customer Experience Associate», «Brand Ambassador», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.