- Employment
- Full-Time
- Seniority
- Entry-Level
- Department
- Retail & Boutique Operations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Apr 1, 2026
About Coach
Coach is an American luxury house recognised for its craftsmanship in leather goods, accessories and ready-to-wear. As part of the Tapestry group, the brand operates an international network of boutiques and flagship stores and places emphasis on contemporary design, premium materials and elevated customer experiences.
Coach seeks a Sales Associate to serve as a front-line brand ambassador delivering elevated, personalized shopping experiences across luxury retail. This role combines omni-channel selling, client relationship building, and operational excellence to drive sales, meet KPIs, and foster brand loyalty through personalized styling, product expertise, and tailored recommendations.
Role & Responsibilities
- Represent Coach as a brand ambassador, adhering to the Coach Guide to Style and Service standards
- Build lasting client relationships through personalized styling, product expertise, and fashion advice
- Drive sales through cross-selling, upselling, and tailored product recommendations
- Utilize mobile POS, clienteling tools, and social selling platforms to capture client data and encourage repeat purchases
- Develop and execute personal sales plans; meet or exceed individual and team KPIs
- Source new customers, maintain relationships, and follow up to close sales
- Maintain high energy on the sales floor, manage multiple customers simultaneously, and adapt selling techniques to business needs
- Complete daily operational tasks including cash wrap, inventory processing, replenishment, and visual merchandising
- Keep sales floor and stockroom clean, organized, and properly stocked while maintaining retail policies and asset protection procedures
- Process transactions efficiently including purchases, returns, exchanges, and online order pickups
- Support inventory cycles by receiving shipments, stocking shelves, and managing product movement
- Assist teammates across functional areas as required
- Foster a collaborative, trust-based team environment and encourage peer performance
- Participate in brand initiatives, training programs, and inclusion activities
- Welcome feedback, adapt behaviors, and maintain a calm, professional demeanor
Qualifications
- 1+ years of sales experience, luxury retail preferred
- Knowledge of fashion trends and competitive landscape
- Experience with POS systems, basic computer proficiency (iPad, laptop, Mobile POS), walkie-talkie operation, and ability to read price and release sheets
- Ability to work at a fast pace and lift 25 lb regularly (up to 50 lb occasionally)
- Strong English language proficiency
- Physical capability to climb, bend, kneel, and maneuver sales floor and stockroom
- Luxury retail background (preferred)
- Social media savvy and experience with live-stream shopping or video demonstrations (preferred)
- Clienteling and data acquisition skills (preferred)
Skills
Experience
1+ years of sales experience, preferably in luxury retail, with proven track record in personalized customer service and meeting sales targets. Experience with fashion trends, omni-channel retail environments, and clienteling practices is advantageous.
Education
Secondary education or equivalent required; post-secondary education in fashion, retail management, or business is advantageous but not required.
Workplace
The successful candidate will be located in Tainan, Taipei, Taiwan.
Explore jobs in Taiwan.
Culture
The brand fosters a client-centric, design-driven workplace with high standards of presentation and service. Team members are expected to combine commercial rigour with tasteful hospitality, contributing to an environment that values craftsmanship and personal development.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Coach, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Sales Advisor», «Client Advisor», «Retail Associate», «Style Advisor», «Luxury Sales Specialist», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.