- Location
- Gimhae Gyeongsangnam-Do South Korea
- Employment
- Full-Time
- Seniority
- Entry-Level
- Department
- Retail & Boutique Operations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Apr 1, 2026
About Coach
Coach is an American luxury fashion house renowned for its leather goods, accessories and modern ready-to-wear. The brand operates globally and is part of the Tapestry group, a portfolio of luxury and lifestyle labels. As an employer, Coach emphasizes craftsmanship, elevated customer service and a retail culture that blends creativity with commercial discipline.
Coach seeks a Sales Associate to serve as a front-line brand ambassador in its Gimhae Outlet store. The role combines personalized luxury retail service, omni-channel selling, and team collaboration to drive brand loyalty and exceed sales targets, requiring strong product expertise, clienteling capabilities, and operational excellence in a fast-paced retail environment.
Role & Responsibilities
- Represent Coach as a brand ambassador, adhering to the Coach Guide to Style and Service standards
- Build lasting client relationships through personalized styling, product expertise, and fashion advice
- Drive sales through cross-selling, upselling, and tailored recommendations
- Utilize mobile POS, clienteling tools, and social selling platforms (including short-form video) to capture data and encourage repeat purchases
- Develop and execute personal sales plans; meet or exceed individual and team KPIs
- Source new customers, maintain relationships, and follow up to close sales
- Maintain high energy on the floor, manage multiple customers, and adapt selling techniques to business needs
- Complete daily operational tasks including cash wrap, inventory processing, replenishment, and visual merchandising while maintaining service standards
- Keep sales floor and stockroom clean, organized, and stocked; follow retail policies, POS, and asset protection procedures
- Process transactions efficiently including purchases, returns, exchanges, and online pickups
- Support inventory cycles: receive shipments, stock shelves, and manage product movement
- Assist teammates in functional areas as required
- Foster a collaborative, trust-based environment and encourage team performance
- Participate in brand initiatives, training programs, and inclusion activities
- Welcome feedback, adapt behaviors, and maintain a calm, professional demeanor
Qualifications
- 1+ years of sales experience (luxury retail preferred)
- Knowledge of fashion trends and competitors
- Experience with POS operation and basic computer proficiency (iPad, laptop, Mobile POS)
- Ability to read price and release sheets
- Physical ability to work at a fast pace, lift 25 lb regularly (up to 50 lb occasionally), climb, bend, kneel, and maneuver sales floor and stockroom
- Strong English proficiency
- Ability to work a flexible schedule including nights, weekends, peak busy season, and high-traffic retail days
Skills
Experience
Minimum 1 year of sales experience, with luxury retail background preferred. Demonstrated proficiency with POS systems, mobile platforms, and inventory management. Experience with social media, live-stream shopping, or video demonstrations is advantageous. A combination of relevant education and hands-on retail experience will be considered.
Education
No specific educational requirement stated; a combination of education and retail experience will be considered.
Workplace
This position is based in Gimhae, Gyeongsangnam-Do, South Korea, within easy reach of Busan.
Explore jobs in South Korea.
Culture
Coach fosters a collaborative, client-focused retail culture that values craftsmanship and modern design sensibilities. Teams operate in a fast-paced, customer-driven environment where personal initiative and brand stewardship are rewarded.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Coach, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Sales Advisor», «Retail Associate», «Client Advisor», «Style Advisor», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.