Coach Sales Associate
- Employment
- Full-Time
- Seniority
- Entry-Level
- Department
- Retail & Boutique Operations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Apr 1, 2026
About Coach
Coach is an American luxury fashion house renowned for its craftsmanship in leather goods, handbags and ready-to-wear. Operating as part of the Tapestry group, the brand merges heritage artisanal techniques with contemporary design and maintains a global retail footprint of flagship boutiques and concessions.
The Sales Associate serves as the front-line brand ambassador for Coach, delivering personalized shopping experiences while meeting individual and store sales targets. This role encompasses luxury retail service, omni-channel selling, and operational excellence, blending clienteling practices with mobile POS proficiency and social selling capabilities to drive brand loyalty and revenue growth.
Role & Responsibilities
- Represent Coach as a brand ambassador, maintaining adherence to the Coach Guide to Style and Service standards
- Cultivate lasting client relationships through personalized styling consultations, product expertise, and fashion recommendations
- Execute sales through cross-selling, upselling, and tailored product recommendations aligned with customer needs
- Leverage mobile POS, clienteling tools, and social selling platforms to capture customer data and drive repeat purchases
- Develop and execute personal sales plans, consistently meeting or exceeding individual and team performance indicators
- Identify and source new customers through active floor engagement and follow-up strategies to close sales
- Maintain high-energy customer engagement, manage multiple transactions simultaneously, and adapt sales techniques to evolving business priorities
- Execute daily operational duties including cash wrap procedures, inventory processing, stock replenishment, and visual merchandising maintenance
- Ensure sales floor and stockroom organization, cleanliness, and compliance with retail policies, POS procedures, and asset protection protocols
- Process transactions with efficiency, accuracy, and professionalism including purchases, returns, exchanges, and online order fulfillment
- Support inventory management cycles including receipt verification, shelf stocking, and product flow optimization
- Collaborate across functional teams to support store operations and collective performance objectives
- Foster a collaborative, trust-based team environment and actively contribute to positive peer performance
- Participate in brand initiatives, training programs, and diversity and inclusion activities
- Maintain adaptability and professional composure while receiving feedback and incorporating behavioral adjustments
Qualifications
- Minimum 1+ years of sales experience, preferably within luxury retail
- Demonstrated knowledge of current fashion trends and competitive market landscape
- Proficiency with POS systems and mobile point-of-sale platforms
- Basic computer literacy including iPad, laptop, and walkie-talkie operation
- Ability to interpret pricing sheets and product release documentation
- Physical capability to work at sustained pace, lift and carry items up to 25 lb regularly and up to 50 lb occasionally
- Flexibility to climb, bend, kneel, and navigate sales floor and stockroom environments
- Strong English language proficiency
Skills
Experience
1+ years of sales experience in retail, with luxury retail background preferred. Knowledge of fashion trends, competitor positioning, and omni-channel selling environments is advantageous. Experience with live-stream shopping, short-form video content, and data-driven clienteling practices is valued.
Education
High school diploma or equivalent; combination of relevant retail education and sales experience will be considered in lieu of formal educational credentials.
Workplace
This position is based in Kaohsiung, Kaohsiung, Taiwan.
Culture
Coach cultivates a customer-centric retail culture that values craftsmanship, personal development and a collaborative team environment. Employees are expected to uphold refined brand standards while delivering warm, tailored service to a discerning clientele.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Coach, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Client Advisor», «Sales Consultant», «Retail Associate», «Fashion Advisor», «Customer Experience Associate», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.