- Location
- New Taipei New Taipei Taiwan
- Employment
- Full-Time
- Seniority
- Entry-Level
- Department
- Retail & Boutique Operations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Apr 1, 2026
About Coach
Coach is an internationally recognised American luxury lifestyle brand known for its leather goods, accessories and ready-to-wear. As part of the Tapestry group, the brand combines modern design with artisanal craft and operates a global retail network that emphasises elevated customer service and experiential retail.
Coach seeks a Sales Associate to serve as a front-line brand ambassador in its New Taipei retail location. The role combines luxury retail service, omni-channel selling, and personalized client engagement to drive brand loyalty and revenue. The successful candidate will build client relationships through product expertise, execute personal sales plans, manage POS and clienteling tools, and support daily store operations including inventory management and visual merchandising.
Role & Responsibilities
- Represent Coach as a brand ambassador, adhering to the Coach Guide to Style and Service standards
- Build lasting client relationships through personalized styling, product expertise, and fashion advice
- Drive sales through cross-selling, upselling, and tailored product recommendations
- Utilize mobile POS, clienteling tools, and social selling platforms including short-form video to capture customer data and encourage repeat purchases
- Develop and execute personal sales plans; meet or exceed individual and team KPIs
- Source new customers, maintain relationships, and follow up to close sales
- Maintain high energy on the sales floor, manage multiple customers simultaneously, and adapt selling techniques to evolving business needs
- Complete daily operational tasks including cash wrap, inventory processing, replenishment, and visual merchandising while maintaining service standards
- Keep sales floor and stockroom clean, organized, and stocked; follow retail policies, POS, and asset protection procedures
- Process transactions efficiently including purchases, returns, exchanges, and online order pickups
- Support inventory cycles including receiving shipments, stocking shelves, and managing product movement
- Assist teammates in functional areas as required to support store operations
- Foster a collaborative, trust-based team environment and encourage overall team performance
- Participate in brand initiatives, training programs, and inclusion activities
- Welcome feedback, adapt behaviors, and maintain a calm, professional demeanor in all customer interactions
Qualifications
- 1+ years of sales experience in any retail environment; luxury retail background preferred
- Knowledge of current fashion trends and competitive landscape
- Experience with POS operation and basic computer proficiency including iPad, laptop, and mobile POS systems
- Ability to read price sheets and release information
- Strong English proficiency
- Ability to work flexibly to meet business needs including nights, weekends, peak seasonal periods, and high-traffic retail days
Skills
Experience
1+ years of sales experience, preferably in luxury retail. A combination of retail education and practical experience will be considered.
Education
High school diploma or equivalent; additional retail or fashion-related education preferred.
Workplace
The successful candidate will be located in New Taipei, New Taipei, Taiwan, with easy access to Taipei.
Explore jobs in Taiwan.
Culture
Coach cultivates a customer-centric, design-led culture that values craftsmanship, creativity and inclusive teamwork. The brand emphasises professional development within a global retail organisation and expects high standards of presentation and customer care from its store teams.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Coach, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Sales Advisor», «Client Advisor», «Retail Sales Specialist», «Style Advisor», «Client Relations Associate», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.