Coach Senior Sales Associate

About Coach

Coach is a luxury leather‑goods and lifestyle brand within Tapestry, Inc., recognised for contemporary American craftsmanship and elevated client service. As part of a global luxury group, Coach operates flagship boutiques and wholesale relationships worldwide and fosters a commercial, design‑driven retail environment.

Coach seeks a Senior Sales Associate to drive store sales performance and deliver exceptional customer experiences at its outlet location in Busan. The successful candidate will leverage Coach selling methodologies and omnichannel expertise to meet personal and store productivity goals while embodying brand values and maintaining the Coach Experience standards across all customer interactions.

Role & Responsibilities

• Achieve and exceed personal sales targets while contributing to overall store performance goals
• Model Coach selling behaviors including omnichannel sales and virtual selling services as taught in company training programmes
• Maintain high energy and professionalism on the sales floor while managing multiple customers simultaneously
• Anticipate and consistently meet customer needs, delivering service that exceeds Coach Experience standards
• Serve as a brand ambassador, representing Coach's values and inclusive spirit to all customers
• Participate actively as a team member, encouraging colleagues to meet and exceed performance standards
• Champion company initiatives and drive outstanding customer service while supporting management decisions
• Engage customers in brand marketing and clienteling communications to drive repeat purchase and loyalty
• Leverage social selling and live stream shopping techniques, including product demonstrations and short-form video creation
• Demonstrate professional ethics and contribute to building an inclusive team culture where all feel seen and heard
• Execute flexible scheduling to meet business needs, including nights, weekends, and peak retail periods

Qualifications

• Previous management experience in a luxury retail service environment preferred, or equivalent combination of education and experience
• Current knowledge of fashion trends and competitive marketplace dynamics
• Proficiency with POS systems, basic computer skills (iPad/laptop, Mobile POS), and walkie-talkie use
• Ability to read price sheets, release schedules, and inventory documentation
• Strong oral and written communication skills with customers and team members
• Physical capacity to navigate the sales floor, perform moderate stockroom lifting, and access store climbing requirements
• Eagerness to learn live stream shopping techniques and create short-form video content
• Social media knowledge with keen understanding of trends across social platforms
• Ability to work in a fast-paced retail environment with flexible scheduling requirements

Skills

Experience

Previous management experience in a luxury retail service environment is preferable; however, a combination of relevant retail experience and proven sales success will be considered. Demonstrated ability to excel in fast-paced, customer-facing environments and achieve sales targets is essential.

Education

High school diploma or equivalent required. Further education or retail management certification is a plus.

Workplace

Culture

Coach combines American heritage craftsmanship with a modern luxury retail ethos, emphasising refined client service and commercial performance. The retail culture values polished presentation, collaborative teamwork and continuous development of selling skills within a design‑led brand framework.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.