Coach General Manager

Employment
Full-Time
Seniority
Manager
Compensation
$100,000–115,000/year
Posted
Jul 25, 2026

About Coach

Founded in New York in 1941, Coach is a modern American luxury house celebrated for its leather craftsmanship, effortless style, and optimistic spirit. As an employer, the brand offers a dynamic environment where heritage and innovation meet across design, retail, merchandising, digital, and corporate functions. Coach values creativity, inclusivity, and personal growth, encouraging teams to bring authentic perspectives to a global business with a distinctly New York attitude. Guided by its commitment to quality, self-expression, and responsible progress, Coach provides opportunities for talent to shape meaningful customer experiences while contributing to the continued evolution of an iconic lifestyle brand.

Coach General Manager, Richmond, British Columbia. Lead retail strategy, sales, and team development at Designer Outlet Vancouver. USD $100K–$115K annually.

Role & Responsibilities

  • Set and track sales and productivity goals; adjust strategies based on market trends and shifts
  • Forecast sales, plan payroll, and align hiring plans with business needs
  • Partner with leadership and corporate teams to implement operational processes and ensure product flow
  • Model and coach selling and service standards; lead team selling and floor leadership
  • Develop clienteling strategies to build long-term customer relationships and brand loyalty
  • Act as a trusted fashion advisor; share trends and styling insights with the team and customers
  • Resolve customer issues promptly with a solution-oriented approach
  • Recruit, onboard, and retain top talent; maintain strong bench strength
  • Evaluate performance, provide feedback, and create development action plans for direct reports
  • Foster an inclusive, collaborative, high-energy culture; recognize and reward performance
  • Own daily operations including scheduling, payroll, inventory, HR, and loss prevention
  • Maintain store presentation standards and ensure adherence to POS and operational policies
  • Utilize retail systems and reporting tools effectively
  • Communicate clearly and professionally; model active listening with peers and corporate partners
  • Uphold ethics, compliance, and alignment with company goals

Qualifications

  • 3+ years as a Store Manager (luxury retail preferred)
  • Proven ability in sales strategies, clienteling, and team development
  • Proficiency in Microsoft Word, Excel, PowerPoint, and Outlook
  • Experience with retail systems and POS platforms
  • Strong English language proficiency
  • Ability to lift at least 25 lbs. regularly (up to 50 lbs. occasionally); ability to climb, bend, kneel, and maneuver sales floor and stockroom

Skills

Sales strategy and forecasting Clienteling and customer relationship management Team leadership and development Microsoft Word, Excel, PowerPoint, and Outlook Retail systems and POS software Payroll planning and scheduling Inventory management Loss prevention Visual merchandising Active listening and communication

Experience

3+ years as a Store Manager in retail, preferably in the luxury sector, with demonstrated expertise in sales strategy, clienteling, team development, and operational management. A combination of relevant education and hands-on retail experience will be considered.

Education

High school diploma or equivalent required; college or university degree in business, retail management, or related field preferred.

Workplace

The successful candidate will be located in Richmond, British Columbia, Canada, with easy access to Vancouver.

Compensation

The base compensation for this position ranges from USD 100,000 to USD 115,000 per annum.

Benefits

Medical insurance, Dental insurance, Vision insurance, 401(k), Paid Paternity and Maternity leave, Commuter Benefits, Disability insurance, Tuition assistance.

Culture

Coach fosters a creative, inclusive workplace where teams are encouraged to bring authenticity, craftsmanship, and modern optimism to everything they do. As part of a global fashion house with a strong New York heritage, it offers a collaborative environment that values innovation, diversity, and personal growth.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.

Frequently Asked Questions

A.

The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Coach, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Store Director», «Store Principal», «Boutique Manager», «Store Operations Leader», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.

Coach

Coach General Manager

Richmond, Canada

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