Coach General Manager
- Employment
- Full-Time
- Seniority
- Manager
- Compensation
- $62,000–87,000/year
- Department
- Retail & Boutique Operations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Aug 25, 2026
About Coach
Founded in New York in 1941, Coach is a modern American luxury house celebrated for its leather craftsmanship, effortless style, and optimistic spirit. As an employer, the brand offers a dynamic environment where heritage and innovation meet across design, retail, merchandising, digital, and corporate functions. Coach values creativity, inclusivity, and personal growth, encouraging teams to bring authentic perspectives to a global business with a distinctly New York attitude. Guided by its commitment to quality, self-expression, and responsible progress, Coach provides opportunities for talent to shape meaningful customer experiences while contributing to the continued evolution of an iconic lifestyle brand.
Coach General Manager in McAllen, Texas: Lead store operations, sales strategy, and team development. $62k–$87k annual.
Role & Responsibilities
- Set and track sales and productivity goals; adjust strategies based on market trends and shifts
- Forecast sales, plan payroll, and align hiring plans with business needs
- Partner with leadership and corporate teams to implement operational processes and ensure product flow
- Model and coach selling and service standards; lead team selling and floor leadership
- Develop clienteling strategies to build long-term customer relationships and brand loyalty
- Act as a trusted fashion advisor; share trends and styling insights with the team and clientele
- Resolve customer issues promptly with a solution-oriented approach
- Recruit, onboard, and retain top talent; maintain strong bench strength
- Evaluate performance, provide feedback, and create development action plans
- Foster an inclusive, collaborative, high-energy culture; recognize and reward performance
- Own daily operations including scheduling, payroll, inventory, HR, and loss prevention
- Maintain store presentation standards and ensure adherence to POS and operational policies
- Utilize retail systems and reporting tools effectively
- Communicate clearly and professionally; model active listening
- Build trusting relationships with peers and corporate partners; keep leadership informed
Qualifications
- 3+ years as a Store Manager in luxury retail or comparable environment
- Proven ability in sales strategies, clienteling, and team development
- Proficiency in Microsoft Word, Excel, PowerPoint, and Outlook
- Experience with retail systems
- Ability to work in a fast-paced, flexible retail environment including nights, weekends, peak seasons, and high-traffic retail days
- Ability to lift at least 25 lbs regularly (up to 50 lbs occasionally) and to climb, bend, kneel, and maneuver sales floor and stockroom
- Strong interpersonal skills and diplomatic approach to conflict resolution
Skills
Experience
3+ years as a Store Manager in luxury retail or comparable retail environment with proven track record in sales strategies, clienteling, and team development.
Education
High school diploma or equivalent; combination of education and experience will be considered.
Workplace
This position is based in McAllen, Texas, USA.
Compensation
The base compensation for this position ranges from USD 62,000 to USD 87,000 per annum.
Benefits
Medical insurance, Dental insurance, Vision insurance, 401(k), Paid Paternity and Maternity leave, Commuter Benefits, Disability insurance, Tuition assistance
Culture
Coach fosters a creative, inclusive workplace where teams are encouraged to bring authenticity, craftsmanship, and modern optimism to everything they do. As part of a global fashion house with a strong New York heritage, it offers a collaborative environment that values innovation, diversity, and personal growth.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Coach, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Store Manager», «Retail Director», «Store Director», «Regional Operations Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.