Coach General Manager
- Employment
- Full-Time
- Seniority
- Manager
- Compensation
- $70,000–114,000/year
- Department
- Retail & Boutique Operations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Jun 22, 2026
About Coach
Founded in New York in 1941, Coach is a modern American luxury house celebrated for its leather craftsmanship, effortless style, and optimistic spirit. As an employer, the brand offers a dynamic environment where heritage and innovation meet across design, retail, merchandising, digital, and corporate functions. Coach values creativity, inclusivity, and personal growth, encouraging teams to bring authentic perspectives to a global business with a distinctly New York attitude. Guided by its commitment to quality, self-expression, and responsible progress, Coach provides opportunities for talent to shape meaningful customer experiences while contributing to the continued evolution of an iconic lifestyle brand.
Coach General Manager in Atlanta, Georgia at Lenox Square. Lead store operations, sales, and team culture for luxury fashion retail.
Role & Responsibilities
- Set and track sales and productivity goals, adjusting strategies based on market trends and business performance
- Forecast sales, plan payroll, and align hiring plans with operational needs
- Partner with corporate leadership to implement operational processes and optimize product flow
- Model and coach selling and service standards; lead team selling and floor leadership
- Develop and execute clienteling strategies to build long-term customer relationships and brand loyalty
- Act as a trusted fashion advisor, sharing trends and styling insights with customers
- Resolve customer issues promptly and proactively with a solution-oriented approach
- Recruit, onboard, train, and retain top talent; maintain strong organizational bench strength
- Evaluate performance, provide ongoing feedback, and create development action plans for team members
- Foster an inclusive, collaborative, and high-energy store culture; recognize and reward performance
- Own daily operations including scheduling, payroll, inventory management, HR functions, and loss prevention
- Maintain store presentation standards and ensure adherence to POS and operational policies
- Utilize retail systems and reporting tools effectively for data-driven decision-making
- Communicate clearly and professionally; model active listening and build trusting relationships with peers and corporate partners
- Uphold ethics, compliance standards, and organizational alignment with company strategic goals
Qualifications
- 3+ years of experience as a Store Manager in retail, preferably luxury retail
- Proven ability in sales strategies, clienteling, and team development
- Proficiency in Microsoft Word, Excel, PowerPoint, and Outlook
- Experience with retail systems and POS platforms
- Strong English language proficiency
- Physical ability to lift at least 25 lbs. regularly (up to 50 lbs. occasionally); ability to climb, bend, kneel, and navigate sales floor and stockroom
- Flexibility to work nights, weekends, peak seasons, and high-traffic retail days including public holidays
Skills
Experience
3+ years as a Store Manager in retail environments, with proven excellence in sales strategies, team development, and luxury retail customer service preferred. A combination of relevant education and professional experience will be considered.
Education
High school diploma or equivalent required; college degree preferred.
Workplace
This position is based in Atlanta, Georgia, USA.
Compensation
The base compensation for this position ranges from USD 70,000 to USD 114,000 per annum.
Benefits
Medical insurance, Dental insurance, Vision insurance, 401(k), Paid Paternity and Maternity leave, Commuter Benefits, Disability insurance, Tuition assistance
Culture
Coach fosters a creative, inclusive workplace where teams are encouraged to bring authenticity, craftsmanship, and modern optimism to everything they do. As part of a global fashion house with a strong New York heritage, it offers a collaborative environment that values innovation, diversity, and personal growth.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Coach, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Store General Manager», «Regional Store Manager», «Store Operations Director», «Retail Operations Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.