Coach Director of Marketing

Location
Employment Full-time
Seniority Director
Posted Jan 8, 2026

Coach is seeking a Director of Marketing in Seoul, South Korea, to lead strategic marketing initiatives and drive brand growth in the luxury fashion sector.

Overview

Coach, a renowned name in the luxury fashion industry, is part of the Tapestry, Inc. portfolio, a global house of brands that also includes Kate Spade and Stuart Weitzman. As an employer, Coach is committed to fostering an inclusive and dynamic work environment that encourages creativity and innovation.

Role & Responsibilities

  • Develop and execute comprehensive marketing strategies to enhance brand visibility and market share.
  • Lead and mentor the marketing team to achieve departmental goals and objectives.
  • Collaborate with cross-functional teams to ensure alignment of marketing initiatives with overall business strategy.
  • Analyze market trends and consumer insights to inform marketing decisions.
  • Manage the marketing budget to optimize return on investment.

Qualifications

  • Proven experience in a senior marketing role within the luxury fashion industry.
  • Demonstrated ability to lead and develop high-performing teams.
  • Strong understanding of market dynamics and consumer behavior in the luxury sector.

Skills

Strategic thinking and planning Leadership and team management Excellent communication and interpersonal skills Proficiency in data analysis and market research Budget management

Experience

A minimum of 10 years in marketing with at least 5 years in a leadership role within the luxury fashion industry.

Education

Bachelor's degree in Marketing, Business Administration, or a related field. An MBA is preferred.

Workplace

This position is based in Seoul, Seoul, South Korea. Cerulean lists 567 open roles in Seoul, including 9 posted recently. In South Korea as a whole, Cerulean currently features 693 open positions, with 10 posted this week.

Benefits

Comprehensive benefits package including health insurance, retirement plans, and employee discounts.

Culture

Coach prides itself on a culture that values diversity, creativity, and collaboration. The company encourages employees to bring their authentic selves to work and fosters an environment where innovative ideas are celebrated.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.