Coach Director of Global Brand Marketing

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Location
Employment Full-time
Seniority Director
Posted Feb 17, 2026

Join Coach in New York as the Director of Global Brand Marketing. Lead innovative marketing strategies in the luxury fashion industry. Apply now!

Overview

Coach, a leading design house of modern luxury accessories and lifestyle collections, is part of the Tapestry, Inc. family of brands. Tapestry is a New York-based house of modern luxury lifestyle brands. Coach is renowned for its commitment to craftsmanship and innovative design, offering a collaborative and dynamic environment for professionals seeking to make an impact in the luxury fashion industry.

Role & Responsibilities

  • Develop and implement global brand marketing strategies to enhance brand equity and market share.
  • Lead cross-functional teams to execute integrated marketing campaigns across various channels.
  • Collaborate with creative, digital, and retail teams to ensure brand consistency and alignment.
  • Analyze market trends and consumer insights to inform marketing strategies.
  • Manage and allocate marketing budgets effectively to maximize ROI.
  • Oversee global brand partnerships and sponsorships.
  • Monitor and report on the effectiveness of marketing initiatives and campaigns.

Qualifications

  • Bachelor's degree in Marketing, Business, or a related field.
  • Proven experience in brand marketing within the luxury fashion industry.
  • Strong leadership and team management skills.
  • Excellent communication and interpersonal abilities.
  • Demonstrated ability to develop and execute successful marketing strategies.

Skills

Strategic thinking and planning. Proficiency in digital marketing and social media platforms. Strong analytical skills and data-driven decision-making. Creative problem-solving abilities. Ability to work in a fast-paced, dynamic environment.

Experience

A minimum of 7-10 years of experience in brand marketing, with at least 3 years in a leadership role within the luxury fashion sector.

Education

Bachelor's degree in Marketing, Business, or a related field.

Workplace

This position is based in New York, New York, USA, within easy reach of New York City. Cerulean lists 486 open roles in New York, including 11 posted recently. The broader New York area accounts for 588 active listings on Cerulean, 13 of which are new. In USA as a whole, Cerulean currently features 2.192 open positions, with 66 posted this week.

Benefits

Comprehensive benefits package including health insurance, retirement plans, and employee discounts on luxury products.

Culture

Coach fosters a culture of innovation and inclusivity, encouraging employees to bring their unique perspectives to the table. The company values creativity, collaboration, and a commitment to excellence, offering a vibrant and supportive environment for professional growth.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.